Social Media Specialist

gu-recruitment; Dhofar; On-site; OMR 15,000 - 23,000; Full time

Job summary

MGM seeks a highly motivated Social Media and Creative Specialist to develop and execute our cross-platform content strategy across English and Arabic channels. You will shape visual guidelines, oversee in-mall branding, and drive engagement, leads, and sales.

You will craft engaging posts, stories, reels, and campaigns weekly, coordinate with tenants, and analyze performance using analytics tools. The role requires flexibility for after-hours events and deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and campaign execution.
• Strong understanding of social platforms and audience types.
• Fluency in English and Arabic (written and verbal).
• Proficiency in graphic design tools such as Adobe Creative Suite.

Responsibilities

• Develop and maintain visual guidelines for corporate identity and campaigns.
• Audit and optimize MGM's social media presence and engagement metrics.
• Create and execute a comprehensive social media strategy to boost awareness, engagement, and lead generation.
• Produce 14+ posts and 24 stories monthly, plus two video contents; manage content across platforms.
• Manage community engagement, respond to comments, and resolve disputes.
• Set budgets, run social media campaigns, and track performance metrics.
• Measure campaign effectiveness and provide monthly performance reports.

Skills

Social media management

Campaign execution

Platform knowledge

English & Arabic

Graphic design

Collaboration

Analytics

Education

Bachelor's degree in Marketing/Communications or related

Tools

Adobe Creative Suite

Job description

Job Description: We are seeking a highly motivated and creative social media and creative specialist to join our dynamic.

Key Responsibilities

1. Creative Services:
   • Develop and maintain visual guidelines for corporate identity specific to the company
   • Standardize key visuals for annual campaigns, adapting them for targeted marketing initiatives.
   • Create visually appealing adaptations of thematic, tactical, and personal communications in both English and Arabic.
   • Oversee in-mall branding initiatives.
2. Social Media Audit:
   • Analyze MGM's current social media presence, including profiles, content, and engagement metrics.
3. Social Media Strategy Development:
   • Formulate a comprehensive social media strategy to enhance brand awareness, engage followers, generate leads, and drive sales.
   • Identify target audiences for each campaign and develop tailored content that resonates with them.
4. Content Creation:
   • Write, edit, and schedule engaging content in English and Arabic across various platforms (Twitter, Instagram, Facebook, LinkedIn, TikTok, etc.).
   • Incorporate dynamic elements such as Instagram Stories, GIFs, animations, Reels, IGTV, and carousel posts.
   • Edit and update materials received from tenants as needed; shoot high-quality tenant material using professional phone equipment.
   • Organize photography and videography sessions daily; cover events at the mall.
   • Produce a minimum of 14 posts and 24 stories per month, along with two video content.
   • Conduct at least one competition monthly and keep up with the latest trends in content creation.
5. Community Management:
   • Respond promptly to comments and questions; moderate conversations and resolve disputes effectively.
   • Drive user engagement and increase interaction rates online.
6. Social Media Advertising:
   • Set budgets, create ad campaigns, and track performance metrics.
   • Manage social media buying and advertising campaigns to align with campaign goals.
7. Measurement and Reporting:
   • Measure the effectiveness of social media campaigns; track progress and make necessary adjustments.
   • Provide comprehensive monthly reports detailing campaign performance and insights.

Requirements Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and campaign execution.
• Strong understanding of various social media platforms and their respective audiences.
• Excellent written and verbal communication skills in English and Arabic.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite).
• Ability to work collaboratively in a fast-paced environment.
• Strong analytical skills to assess campaign performance.

Working Conditions

• Flexibility to work after hours during weekends and holidays as needed to meet campaign deadlines or attend events.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience with social media analytics tools to measure engagement and campaign success.
• Creative mindset with an eye for detail in visual content creation.
• Ability to adapt quickly to changing trends in social media and marketing strategies.