Brand & Digital Marketing Executive

Ibn Sina Pharmacy L.L.C; Muscat; On-site; OMR 12,000 - 22,000; Full time

Job summary

Ibn Sina Pharmacy is seeking a proactive Brand Digital Marketing Executive to oversee its digital presence. You will coordinate between internal teams and the external marketing agency to align campaigns with company objectives.

You will manage social media, content calendars, influencer collaborations, and performance analysis across English and Arabic channels, working with retail IT, operations, and procurement for campaigns and product launches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 3 years' experience in digital marketing, brand management or social media marketing.
• Experience working with an external marketing or creative agency is highly desirable.
• Strong understanding of Instagram, Facebook, LinkedIn and other major social media platforms.
• Good understanding of digital marketing principles, content strategy and customer engagement.
• Familiarity with Meta Business Suite, Google Analytics and social media reporting tools.
• Basic understanding of Meta Ads and Google Ads is an advantage.
• Excellent written and verbal communication skills in both English and Arabic.

Responsibilities

• Act as the primary point of contact between Ibn Sina Pharmacy and the external marketing agency.
• Coordinate the planning and execution of digital marketing campaigns across social media, email, and other digital channels.
• Develop and manage monthly content calendars in collaboration with the external agency.
• Review, edit and approve social media content, marketing materials and digital campaigns before publication.
• Ensure all marketing communications are consistent with the brand identity, tone of voice and business objectives.
• Manage and oversee the company’s presence across Instagram, Facebook, LinkedIn and other relevant digital platforms.
• Monitor and respond to customer enquiries, comments and direct messages in English and Arabic in a timely and professional manner.
• Work closely with Retail IT, Operations, Procurement and Management to plan promotional campaigns, seasonal initiatives and product launches.
• Coordinate influencer collaborations, brand partnerships and promotional activities.
• Monitor website content and support digital initiatives including e-commerce and online marketplace platforms.
• Track, analyse and report on digital marketing performance with insights to improve engagement, reach and campaign effectiveness.
• Stay up to date with industry trends, competitor activity and emerging digital marketing opportunities.
• Support the development of new marketing initiatives to strengthen brand awareness and customer engagement.

Skills

Digital marketing

Brand management

Project coordination

Content strategy

Analytical skills

English & Arabic communication

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, Communications or related field

Tools

Meta Business Suite

Google Analytics

Google Ads

Job description

We are looking for a proactive and creative Brand Digital Marketing Executive to join our team and oversee Ibn Sina Pharmacy s digital presence The successful candidate will serve as the key liaison between our internal teams and our external marketing agency ensuring that all digital campaigns branding social media activities and customer engagement initiatives align with the company s objectives This role combines brand management digital marketing project coordination and performance analysis to strengthen Ibn Sina Pharmacy s online presence and customer engagementacross all digital platforms

Key Responsibilities

• Act as the primary point of contact between Ibn Sina Pharmacy and the external marketing agency
• Coordinate the planning and execution of digital marketing campaigns acrosssocial media email and other digital channels
• Develop and manage monthly content calendars in collaboration with theexternal agency
• Review edit and approve social media content marketing materials and digitalcampaigns before publication
• Ensure all marketing communications are consistent with the company s brandidentity tone of voice and business objectives
• Manage and oversee the company s presence across Instagram Facebook LinkedIn and other relevant digital platforms
• Monitor and respond to customer enquiries comments and direct messages in a timely and professional manner in both English and Arabic
• Work closely with Retail IT Operations Procurement and Management to planpromotional campaigns seasonal initiatives and product launches
• Coordinate influencer collaborations brand partnerships and promotionalactivities
• Monitor website content and support digital initiatives including e-commerceand online marketplace platforms
• Track analyse and report on digital marketing performance providing insightsand recommendations to improve engagement reach and campaigneffectiveness
• Stay up to date with industry trends competitor activity and emerging digitalmarketing opportunities
• Support the development of new marketing initiatives to strengthen brandawareness and customer engagement

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or arelated field.
• Minimum 3 years' experience in digital marketing, brand management or socialmedia marketing.
• Experience working with an external marketing or creative agency is highlydesirable.
• Strong understanding of Instagram, Facebook, LinkedIn and other major socialmedia platforms.
• Good understanding of digital marketing principles, content strategy andcustomer engagement.
• Familiarity with Meta Business Suite, Google Analytics and social mediareporting tools.
• Basic understanding of Meta Ads and Google Ads is an advantage.
• Excellent written and verbal communication skills in both English and Arabic.
• Strong organisational and project management skills with the ability to managemultiple projects simultaneously.
• Creative mindset with excellent attention to detail.
• Strong analytical skills with the ability to interpret campaign performance andmake data-driven recommendations.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Experience within the healthcare, pharmacy, retail or FMCG sector would be an advantage.
• Arabic speaking with Gulf Experience