Growth-Focused Digital Marketing Pro

gu-recruitment

Muscat

On-site

OMR 13,000 - 23,000

Full time

14 days+

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Job summary

gu-recruitment is seeking a Digital Marketing Lead in Muscat to develop monthly digital media plans, manage cross-channel campaigns and optimize for conversions. You will coordinate with Sales/CRM, improve landing pages and tracking, and deliver weekly performance insights.

Ideal candidates have 3–5 years in digital marketing with expertise across Meta/Google/TikTok/LinkedIn ads, GA4,; SEO basics, landing pages and CRM. On-site role in Oman with a focus on high-value campaigns.

Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, IT or related field.
Google Ads/Meta Blueprint/GA4/SEO certifications are a plus.

Responsibilities

Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives and budgets.
Set up, manage and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube and retargeting platforms.
Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency and ROI; take corrective actions quickly.
Coordinate with Sales and CRM to validate lead quality, source tracking, follow-up status and conversion performance.
Improve landing pages, lead forms, UTMs, tracking links and remarketing audiences to increase conversions.
Prepare weekly and monthly digital performance reports with insights, risks and optimization recommendations.
Coordinate website updates, landing pages, SEO basics, pixels, tags, forms and digital assets with relevant teams.
Ensure digital messages, project information, prices, CTAs, visuals and disclaimer are accurate before publishing.