Digital Marketing Specialist

Green Umbrella Recruitment; Muscat; On-site; OMR 13,000 - 20,000; Full time

Job summary

Green Umbrella Recruitment is seeking a marketing professional for a digital marketing role based in Muscat, Oman. You will develop monthly digital media plans, recommend channel mix and budgets, and drive conversion-focused campaigns across Meta, Google, TikTok, LinkedIn, and YouTube.

You will collaborate with Sales and CRM teams, optimize landing pages and tracking links, prepare weekly and monthly performance reports, and coordinate website updates and campaign assets to ensure accurate

Qualifications

• Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field.
• 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.
• Analytical thinking, speed, ownership, commercial mindset, attention to detail, problem solving, creativity, communication, accountability.

Responsibilities

• Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and budgets.
• Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.
• Set up, manage, and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube, and retargeting platforms.
• Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.
• Coordinate with Sales and CRM users to validate lead quality, source tracking, follow-up status, and conversion performance.
• Improve landing pages, lead forms, WhatsApp flows, tracking links, UTMs, and remarketing audiences to increase conversions.
• Prepare weekly and monthly digital performance reports with insights, learnings, risks, and clear optimization recommendations.
• Use analytics tools to track website traffic, campaign attribution, audience behavior, and conversion paths.
• Coordinate website updates, landing pages, SEO basics, pixels, tags, forms, and digital campaign assets with relevant teams.

Skills

Analytical thinking

Ownership

Commercial mindset

Attention to detail

Problem solving

Creativity

Communication

Accountability

Education

Bachelor's degree

Google Ads

Meta Blueprint

GA4

SEO certification

Tools

GA4

SEO tools

Job description

Muscat, Sultanate of Oman

• Work Experience 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.
• Job Opening Status Open
• Degree Bachelor's
• Job Role Marketing
• City Muscat
• Country Sultanate of Oman

Job Description

Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and approved budgets.

Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.

Paid Advertising

Set up, manage, and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube, and retargeting platforms.

Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.

Lead Generation & CRM

Coordinate with Sales and CRM users to validate lead quality, source tracking, follow-up status, and conversion performance.

Improve landing pages, lead forms, WhatsApp flows, tracking links, UTMs, and remarketing audiences to increase conversions.

Analytics & Reporting

Prepare weekly and monthly digital performance reports with insights, learnings, risks, and clear optimization recommendations.

Use analytics tools to track website traffic, campaign attribution, audience behavior, and conversion paths.

Website & Digital Assets

Coordinate website updates, landing pages, SEO basics, pixels, tags, forms, and digital campaign assets with relevant teams.

Ensure digital messages, project information, prices, CTAs, visuals, and DISCLAIMERS are accurate before publishing.

Requirements

Education & Certifications

• Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field; Google Ads, Meta Blueprint, GA4, or SEO certification preferred.
  
• Experience
  
• 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.
  
• Analytical thinking, speed, ownership, commercial mindset, attention to detail, problem solving, creativity, communication, accountability.