Digital Marketing Specialist

Digital Mall; Muscat; On-site; OMR 12,000 - 18,000; Full time

Job summary

Digital Mall in Muscat, Oman, is searching for a Digital Marketing Specialist to plan, execute, and optimize multi-channel paid media campaigns. You will own performance KPIs end-to-end and turn insights into growth.

You will manage paid media across Meta, Google Ads/YouTube, Snapchat, TikTok, and X/Twitter; run A/B tests; generate leads; present value propositions to clients; negotiate terms; and maintain a CRM-driven sales pipeline.

Qualifications

• Experience with Meta Ads, Google Ads/YouTube, Snapchat, TikTok and X/Twitter Ads.
• Fluent in Arabic and English (spoken and written).
• Strong math and computer skills.
• Excellent communication and presentation abilities.

Responsibilities

• Develop marketing strategies and plans to achieve targets and business objectives.
• Build and execute paid media plans across Meta, Google/YouTube, Snapchat, TikTok, and X/Twitter; manage budgets and optimization.
• Run structured A/B tests and scale winners.
• Generate leads through cold calls, email, social, events and referrals.
• Deliver persuasive presentations and demos to potential clients.
• Negotiate pricing, terms and contracts with clients.
• Conduct market research and analyze trends, competition and customer preferences.
• Collaborate with the marketing team to develop campaigns and promotions.
• Utilize CRM to manage customer information and sales pipeline.

Skills

Meta Ads

Google Ads/YouTube

Snapchat Ads

TikTok Ads

X/Twitter Ads

Arabic & English fluency

Strong communication/presentation

Math & Computers

Job description

Job brief

We're hiring a Digital Marketing Specialist with strong communication and persuasion skills to plan, execute, and optimize multi-channel paid media. Youll support the marketing team, own performance KPIs end-to-end, and turn insights into growth.

Responsibilities

• Developing marketing strategies and plans to achieve marketing targets and business objectives. This includes identifying target markets, analyzing customer needs, and determining the most effective marketing approaches.
• Build and execute paid media plans across Meta, Google/YouTube, Snapchat, TikTok, and X/Twitter; own budgets, pacing, and daily optimization.
• Run structured A/B tests (audience, creative, placements, bidding, landing pages) and scale winners methodically.
• Generating leads through various channels such as cold calling, email marketing, social media, networking events, and referrals. Conducting research to identify potential clients and initiating contact to explore marketing opportunities.
• Delivering persuasive marketing presentations and product demonstrations to potential clients. Effectively communicating the value proposition, features, and benefits of the product or service to generate interest and close deals.
• Negotiating pricing, terms, and contracts with potential clients to reach mutually beneficial agreements. Employing marketing techniques and tactics to overcome objections and handle negotiations.
• Conducting market research and analyzing market trends, competition, and customer preferences. Gathering insights to identify opportunities, develop marketing strategies, and refine sales approaches.
• Collaborating with the marketing team to develop and execute marketing campaigns and promotions. This includes creating compelling messaging, selecting appropriate marketing channels, and tracking campaign performance.
• Utilizing CRM systems to manage customer information, track sales activities, and monitor the sales pipeline. Updating and maintaining accurate and comprehensive customer records.

Requirements

• Experience on all listed platforms: Meta Ads, Google Ads/YouTube, Snapchat Ads, TikTok Ads, and X/Twitter Ads (2+ Years)
• Fluent in Arabic and English (spkend & written)
• Skilled in Math and Computers
• Strong communication and presentation skills

Benefits

• Competitive salary.
• All of the hardware and software will be provided for you.
• Sponsorship VISA will be provided for expats.
• Relocation cost from origin country to Oman will be covered.
• Work-Life balance.
• Fun and fair work culture with opportunities to learn, upskill, and grow your portfolio through diverse projects.