Multichannel Growth Marketing Specialist

Digital Mall

Muscat

On-site

OMR 12,000 - 18,000

Full time

14 days+

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Job summary

Digital Mall in Muscat, Oman, is searching for a Digital Marketing Specialist to plan, execute, and optimize multi-channel paid media campaigns. You will own performance KPIs end-to-end and turn insights into growth.

You will manage paid media across Meta, Google Ads/YouTube, Snapchat, TikTok, and X/Twitter; run A/B tests; generate leads; present value propositions to clients; negotiate terms; and maintain a CRM-driven sales pipeline.

Qualifications

Experience with Meta Ads, Google Ads/YouTube, Snapchat, TikTok and X/Twitter Ads.
Fluent in Arabic and English (spoken and written).
Strong math and computer skills.
Excellent communication and presentation abilities.

Responsibilities

Develop marketing strategies and plans to achieve targets and business objectives.
Build and execute paid media plans across Meta, Google/YouTube, Snapchat, TikTok, and X/Twitter; manage budgets and optimization.
Run structured A/B tests and scale winners.
Generate leads through cold calls, email, social, events and referrals.
Deliver persuasive presentations and demos to potential clients.
Negotiate pricing, terms and contracts with clients.
Conduct market research and analyze trends, competition and customer preferences.
Collaborate with the marketing team to develop campaigns and promotions.
Utilize CRM to manage customer information and sales pipeline.