Remote Growth Marketing Lead: Website & Lifecycle

Jobgether; New Zealand; Remote; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Compensation

Fully Remote Work

Full-Time Independent Contractor

Direct Leadership Exposure

Strategic Influence

Autonomy and Ownership

Growth Opportunities

Flexible Work Environment

Job summary

Jobgether is seeking a Website & Lifecycle Marketing Lead to own the digital experience across product lines and drive conversion, retention, and recurring revenue in a fully remote environment.

You will shape strategy, run experiments, and translate customer insights into compelling messaging and measurable outcomes, partnering with leadership, product, design, engineering, and marketing teams.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion optimization, messaging, lifecycle marketing, or email programs.
• Ability to craft customer-centric copy and landing pages grounded in research.
• Experience building lifecycle/email programs with measurable revenue impact.
• Strong understanding of experimentation, analytics, and decision-making.
• End-to-end ownership from strategy through execution.
• Excellent written English and persuasive messaging.
• Analytical thinker who can turn ambiguity into practical solutions.
• Accountability, adaptability, and fast-learning in a distributed, fast-moving environment.
• Preferred: experience with hybrid self-service and sales-led funnels; HubSpot or Pipedrive familiarity.

Responsibilities

• Own website strategy, structure, messaging, and conversion performance; run A/B tests and collaborate with design/engineering.
• Design end-to-end customer journeys including onboarding, retention, and repeat purchases.
• Develop differentiated product positioning and consistent messaging across channels.
• Plan, write, launch, and optimize lifecycle and marketing email campaigns.
• Translate customer conversations and reviews into actionable improvements.
• Track key metrics (conversion, repeat revenue, CRM performance) and report impact.
• Collaborate with executive leadership to align marketing with product direction and business goals.

Skills

Website optimization

Lifecycle marketing

Email marketing

Copywriting

Analytics

A/B testing

Cross-functional collaboration

Strategic thinking

Communication

Ownership

Tools

HubSpot

Pipedrive

Job description

Jobgether is seeking a Website & Lifecycle Marketing Lead to own the digital experience across product lines and drive conversion, retention, and recurring revenue in a fully remote environment.

You will shape strategy, run experiments, and translate customer insights into compelling messaging and measurable outcomes, partnering with leadership, product, design, engineering, and marketing teams.