Trade Communications & Loyalty Growth Lead

DuluxGroup (Australia) Pty Ltd; Lower Hutt; On-site; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Health & Wellbeing support

Life Insurance & Health Cover

Community Action Day

Parental Leave (20 weeks) & Partner‑v)

Job summary

DuluxGroup is seeking a hands-on Trade Communications Manager in New Zealand to lead campaigns and connect with the professional trade painter community. You will own trade promotions, CRM communications, digital content, loyalty initiatives and events to build engagement, loyalty and preference for the Dulux brand in the trade market.

We’re looking for a B2B or loyalty marketing specialist with 5+ years of experience to craft compelling campaigns and drive measurable commercial impact.

Qualifications

• Bachelor degree, ideally in Business Management / Marketing.
• Passionate about driving customer acquisition and loyalty in B2B and trade-focused industries.
• Expert at using CRM tools like HubSpot to craft data-informed campaigns that enhance engagement and retention.
• A natural leader in project management, coordinating teams, external partners, and stakeholders to deliver results.
• A strategic storyteller, bringing brands to life through impactful marketing and communication initiatives.
• Data-savvy and market-focused, turning insights into action to stay ahead of industry trends and drive commercial success.

Responsibilities

• Lead the communications that connect Dulux with New Zealand’s professional trade painter community.
• Own the trade communications calendar and brand plan, the DuluxTRADE Rewards programme and promotions calendar, owned trade channels and events calendar.
• Manage CRM communications, digital content, loyalty initiatives and events to drive engagement and loyalty.
• Collaborate across teams to deliver campaigns with measurable commercial impact from strategy to execution.

Skills

CRM marketing

Stakeholder management

Project leadership

Storytelling

Data-driven

Education

Bachelor's degree in Business/Marketing

Tools

HubSpot

Job description

DuluxGroup is seeking a hands-on Trade Communications Manager in New Zealand to lead campaigns and connect with the professional trade painter community. You will own trade promotions, CRM communications, digital content, loyalty initiatives and events to build engagement, loyalty and preference for the Dulux brand in the trade market.

We’re looking for a B2B or loyalty marketing specialist with 5+ years of experience to craft compelling campaigns and drive measurable commercial impact.