Trade Communications Manager

DuluxGroup; Lower Hutt; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellbeing support

Health insurance

Community involvement programs

Parental leave (20 weeks)

KiwiSaver employer matching up to 4%

Discounts on DuluxGroup products

Job summary

DuluxGroup is seeking a hands-on Trade Communications Manager in New Zealand to lead campaigns that connect with professional trade painters. You’ll own trade promotions, CRM communications, digital content, loyalty initiatives and events to build engagement and loyalty for the Dulux brand across the trade market.

The role requires a B2B or loyalty marketing specialist with 5+ years experience to craft campaigns that keep Dulux top of mind for trade professionals.

Qualifications

• Bachelor degree in Business Management or Marketing.
• 5+ years in B2B/trade marketing or loyalty programs.
• Experience with CRM tools and data-informed campaigns.
• Strong project management and cross-functional collaboration.
• Strategic storytelling to grow brand engagement.

Responsibilities

• Lead the trade communications calendar and brand plan.
• Own the DuluxTRADE Rewards programme and promotions calendar.
• Manage owned trade channels and trade events/activations.
• Drive CRM communications and loyalty initiatives.
• Coordinate across teams to deliver measurable commercial impact.

Skills

Data-driven marketing

Stakeholder management

Project management

Strategic storytelling

Education

Bachelor degree in Business Management / Marketing

Tools

HubSpot

Job description

Are you a hands‑on communications marketer who loves bringing campaigns to life and getting closer to the customer?

We’re looking for a Trade Communications Manager to lead the communications that connect Dulux with New Zealand’s professional trade painter community. This is a varied, fast‑paced role where you’ll take ownership of trade promotions, CRM communications, digital content, loyalty initiatives and events, helping build engagement, preference and loyalty for Dulux across the trade market.

If you love variety and are comfortable working at pace, this role is for you! We're after a B2B or loyalty marketing specialist with 5+ years experience to craft compelling campaigns that keep Dulux top of mind for trade professionals.

You’ll champion the adoption our innovative digital ecosystem, working across teams and channels to deliver communications that resonate and drive results. From strategy to execution, you’ll manage diverse projects, engage with a wide range of stakeholders, and ensure every initiative has measurable commercial impact.

The role owns the trade communications calendar and brand plan, the DuluxTRADE Rewards programme and promotions calendar, our owned trade channels and a calendar of trade events and activations.

• Enjoy comprehensive, holistic health and well‑being support, including our Wellbeing Hub and full EAP support
• Life, total permanent disability and Health Insurance (medical and surgical cover)
• Give back to the communities in which we live and work, with our “Community Action Day” and other programs
• 20 weeks paid parental leave (primary carers) topped up to your normal pay and 2 weeks paid partner leave available from 6 months onwards
• We will match up to 4% of your salary to Kiwisaver
• Enjoy generous discounts on both DuluxGroup products and through our corporate partnerships

What We’re Looking for

You’ll be an organised, commercially minded marketer who is comfortable juggling multiple projects and stakeholders in a fast‑moving environment.

Ideally, you’ll bring:

• Bachelor degree, ideally in Business Management / Marketing
• Passionate about driving customer acquisition and loyalty in industrial manufacturing, FMCG, and trade‑focused industries
• Expert at using CRM tools like HubSpot to craft data‑informed campaigns that enhance engagement and retention
• A natural leader in project management, seamlessly coordinating teams, external partners, and key stakeholders to deliver results
• A strategic storyteller, bringing brands to life through impactful marketing and communication initiatives
• Data‑savvy and market‑focused, turning insights into action to stay ahead of industry trends and drive commercial success

About Us

DuluxGroup is a leading marketer and manufacturer of premium brands that help people create better spaces to live and work. With a heritage of over 100 years, we’re home to trusted names like Dulux, Selleys, Yates, Cabot’s, and B&D, delivering products across paints, coatings, adhesives, garden care, and home improvement. As part of Nippon Paint Holdings, we combine global scale with strong local roots, driven by innovation, sustainability, and a commitment to our customers.

Our Group Functions cover Supply Chain, Marketing, Sales Capability, Finance, People & Culture, IT & Digital, and Legal are an integral part of our Business Units that enable growth and operational excellence. They provide the insights, technology, and expertise that keep our businesses agile and future ready. Joining DuluxGroup means contributing to iconic brands, working in a collaborative culture, and enjoying opportunities for career growth and flexibility.

Why Join Us?

Progressing your career with the DuluxGroup means being part of a network of over 8000 employees globally who believe in our purpose to ‘Imagine a Better Place’

With origins dating back to 1918, we are a leading marketer and manufacturer of iconic brands such as Dulux, Selleys, Cabots, Yates and B&D to name a few.

By joining us, you will be a part of a long‑term strategy to deliver profitable growth through brand leadership, innovation and customer intimacy. We are committed to internal mobility and growth while fostering an inclusive culture with flexible work options.