Trade Communications Lead: CRM, Loyalty & Events

DuluxGroup; Lower Hutt; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellbeing support

Health insurance

Community involvement programs

Parental leave (20 weeks)

KiwiSaver employer matching up to 4%

Discounts on DuluxGroup products

Job summary

DuluxGroup is seeking a hands-on Trade Communications Manager in New Zealand to lead campaigns that connect with professional trade painters. You’ll own trade promotions, CRM communications, digital content, loyalty initiatives and events to build engagement and loyalty for the Dulux brand across the trade market.

The role requires a B2B or loyalty marketing specialist with 5+ years experience to craft campaigns that keep Dulux top of mind for trade professionals.

Qualifications

• Bachelor degree in Business Management or Marketing.
• 5+ years in B2B/trade marketing or loyalty programs.
• Experience with CRM tools and data-informed campaigns.
• Strong project management and cross-functional collaboration.
• Strategic storytelling to grow brand engagement.

Responsibilities

• Lead the trade communications calendar and brand plan.
• Own the DuluxTRADE Rewards programme and promotions calendar.
• Manage owned trade channels and trade events/activations.
• Drive CRM communications and loyalty initiatives.
• Coordinate across teams to deliver measurable commercial impact.

Skills

Data-driven marketing

Stakeholder management

Project management

Strategic storytelling

Education

Bachelor degree in Business Management / Marketing

Tools

HubSpot

Job description

DuluxGroup is seeking a hands-on Trade Communications Manager in New Zealand to lead campaigns that connect with professional trade painters. You’ll own trade promotions, CRM communications, digital content, loyalty initiatives and events to build engagement and loyalty for the Dulux brand across the trade market.

The role requires a B2B or loyalty marketing specialist with 5+ years experience to craft campaigns that keep Dulux top of mind for trade professionals.