Strategic Creative Copywriter — Brand Voice & Growth

Iag Insurance; New Zealand; On-site; NZD 70,000 - 100,000; Full time

Benefits offered by this job

Boosted KiwiSaver 4.5%

Life insurance

20 days annual leave + 5 MyLeave

Up to 50% off personal insurance

Annual health and wellbeing payment

14 weeks parental leave

LinkedIn Learning and IAG Academy

Job summary

IAG Insurance is seeking a Specialist Creative Copywriter to craft compelling, customer-led content across campaigns and digital channels in New Zealand. You will work with designers and stakeholders to shape messaging that resonates with audiences and supports growth while upholding brand voices.

Based in Auckland, Wellington, or Christchurch, you’ll translate complex information into clear communications, manage content assets, and collaborate across teams to deliver impactful content

Qualifications

• 4+ years proven experience as a creative copywriter in agencies or in-house teams.
• Experience writing technical or financial content that is engaging and accurate.
• Proven ability to craft succinct copy for digital journeys and UI.

Responsibilities

• Produce engaging copy for ATL and BTL campaigns, websites, and digital channels.
• Partner with stakeholders to gather requirements and refine messaging.
• Collaborate with copywriters, designers, data specialists, and marketers.
• Apply brand tone of voice across State, AMI, and NZI under guidance.
• Create content for eDMs, push notifications, SMS, ads, and journeys.
• Translate technical/regulatory info into clear customer communications.
• Maintain content assets in the central Content Library for consistency.
• Create and edit customer-centric content, using AI to improve creativity and compliance.

Skills

4+ years experience

Copywriting degree

Technical content writing

Digital journey copy

Brand voice maintenance

Research skills

Relationship management

Time management

Education

Degree or Diploma in copywriting

Job description

IAG Insurance is seeking a Specialist Creative Copywriter to craft compelling, customer-led content across campaigns and digital channels in New Zealand. You will work with designers and stakeholders to shape messaging that resonates with audiences and supports growth while upholding brand voices.

Based in Auckland, Wellington, or Christchurch, you’ll translate complex information into clear communications, manage content assets, and collaborate across teams to deliver impactful content