Specialist Creative Copywriter

IAG; Auckland; On-site; NZD 65,000 - 90,000; Full time

Benefits offered by this job

KiwiSaver 4.5%

Life Insurance

20 days annual leave

MyLeave 5 days

employer contributions and training

Job summary

IAG seeks a permanent, full-time Copywriter to craft engaging, customer-led content for campaigns and digital touchpoints across brands State, AMI, and NZI in New Zealand. You will translate regulatory information into clear communications and collaborate with designers, marketers, and data specialists to drive growth and retention.

Based in Auckland, Wellington, or Christchurch, you will apply the brands' voice, manage content assets, and leverage AI tools to enhance creativity and compliance

Qualifications

• 4+ years' proven experience as a creative copywriter within an Ad / Design Agency or internal creative team.
• Degree or Diploma in copywriting related study.
• Proven experience writing technical or financial content that is legally correct but still engaging.
• Proven experience writing succinct copy for digital journeys that helps designers create effective UI.
• Proven experience maintaining brands' distinct tone of voice.
• Strong research skills.
• Proven experience in relationship management.
• Excellent time management and organisation skills.

Responsibilities

• Produce engaging copy for ATL and BTL campaigns, customer communications, websites, and digital channels across household brands like State, AMI and NZI.
• Partner with stakeholders to gather requirements, refine messaging, and incorporate feedback.
• Collaborate with copywriters, designers, data specialists, and marketers to drive growth and customer retention.
• Apply established brand tone of voice across State, AMI, and NZI under the guidance of the Lead Creative Copywriter.
• Create content across eDMs, push notifications, SMS, digital advertising, campaigns, and customer journeys.
• Translate technical and regulatory information into clear, customer-friendly communications.
• Maintain and optimise content assets within the centralised Content Library to ensure consistency and efficiency.
• Create, edit, and proofread customer-centric content, leveraging AI tools to improve creativity, personalisation, compliance, and business outcomes.

Skills

Creative copywriting

Campaign writing

Brand voice maintenance

Technical content writing

Research skills

Stakeholder management

Time management

Education

Degree or Diploma in copywriting related study

Tools

AI content tools

Job description

At IAG, we’re ready for you. We're the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.

Join a team that's passionate about creating customer experiences that truly connect. As our Copywriter, you'll craft compelling, customer-led content that brings our brands to life and drives growth across every touchpoint.

Working closely with designers and stakeholders, you'll create engaging campaigns, customer communications, and digital content, using Human-Centred Design principles to shape clear, creative, and impactful messaging. You’ll champion our brands and their unique voices, crafting creative copy that feels unmistakably them. And, as the voice of the customer, you'll turn insights into content that builds connection, strengthens our brands, and delivers meaningful business outcomes.

This is a permanent full-time role based in Tāmaki Makaurau (Auckland), Te Whanganui-a-Tara (Wellington) or Ōtautahi (Christchurch).

Ngā Mahi Hei Whakatutuki Māu | What You'll Do

• Produce engaging copy for ATL and BTL campaigns, customer communications, websites, and digital channels across household brands like State, AMI and NZI.
• Partner with stakeholders to gather requirements, refine messaging, and incorporate feedback.
• Collaborate with copywriters, designers, data specialists, and marketers to drive growth and customer retention.
• Apply established brand tone of voice across State, AMI, and NZI under the guidance of the Lead Creative Copywriter.
• Create content across eDMs, push notifications, SMS, digital advertising, campaigns, and customer journeys.
• Translate technical and regulatory information into clear, customer-friendly communications.
• Maintain and optimise content assets within the centralised Content Library to ensure consistency and efficiency.
• Create, edit, and proofread customer-centric content, leveraging AI tools to improve creativity, personalisation, compliance, and business outcomes.

Ōu Pūkenga me ōu Wheako | What You'll Bring

• 4+ years’ proven experience as a creative copywriter within an Ad / Design Agency or Internal Creative Team
• Degree or Diploma in copywriting related study
• Proven experience writing technical or financial content that is legally correct but still engaging
• Proven experience writing succinct copy for digital journeys that helps designers create effective UI
• Proven experience maintaining brands’ distinct tone of voice
• Strong research skills
• Proven experience in relationship management
• Excellent time management and organisation skills

Tā Mātau ki a Koutou| What We Offer

• Boosted KiwiSaver with 4.5% employer contribution and life insurance as standard.
• 20 days annual leave + 5 days MyLeave (extra leave for what’s important to you).
• Up to 50% off personal insurance, including home and motor insurance.
• Annual $500 health & wellbeing payment.
• 14 Weeks paid parental leave.
• Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.
• employment type eligibility criteria apply

Applications close: Sunday 15 November 2026 11:59PM NZDT

Tā Mātau Ratonga Tautoko | Adjustments & Support

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to [e-mail] for a confidential conversation