Specialist Creative Copywriter

Iag Insurance; New Zealand; On-site; NZD 70,000 - 100,000; Full time

Benefits offered by this job

Boosted KiwiSaver 4.5%

Life insurance

20 days annual leave + 5 MyLeave

Up to 50% off personal insurance

Annual health and wellbeing payment

14 weeks parental leave

LinkedIn Learning and IAG Academy

Job summary

IAG Insurance is seeking a Specialist Creative Copywriter to craft compelling, customer-led content across campaigns and digital channels in New Zealand. You will work with designers and stakeholders to shape messaging that resonates with audiences and supports growth while upholding brand voices.

Based in Auckland, Wellington, or Christchurch, you’ll translate complex information into clear communications, manage content assets, and collaborate across teams to deliver impactful content

Qualifications

• 4+ years proven experience as a creative copywriter in agencies or in-house teams.
• Experience writing technical or financial content that is engaging and accurate.
• Proven ability to craft succinct copy for digital journeys and UI.

Responsibilities

• Produce engaging copy for ATL and BTL campaigns, websites, and digital channels.
• Partner with stakeholders to gather requirements and refine messaging.
• Collaborate with copywriters, designers, data specialists, and marketers.
• Apply brand tone of voice across State, AMI, and NZI under guidance.
• Create content for eDMs, push notifications, SMS, ads, and journeys.
• Translate technical/regulatory info into clear customer communications.
• Maintain content assets in the central Content Library for consistency.
• Create and edit customer-centric content, using AI to improve creativity and compliance.

Skills

4+ years experience

Copywriting degree

Technical content writing

Digital journey copy

Brand voice maintenance

Research skills

Relationship management

Time management

Education

Degree or Diploma in copywriting

Job description

Specialist Creative Copywriter

Company : Iag Insurance Job Type : Full Time New Zealand

At IAG, we’re ready for you. We're the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.

Join a team that’s passionate about creating customer experiences that truly connect. As our Copywriter, you’ll craft compelling, customer-led content that brings our brands to life and drives growth across every touchpoint.

Working closely with designers and stakeholders, you’ll create engaging campaigns, customer communications, and digital content, using Human-Centred Design principles to shape clear, creative, and impactful messaging. You’ll champion our brands and their unique voices, crafting creative copy that feels unmistakably them. And, as the voice of the customer, you’ll turn insights into content that builds connection, strengthens our brands, and delivers meaningful business outcomes.

This is a permanent full-time role based in Tāmaki Makaurau (Auckland), Te Whanganui-a-Tara (Wellington) or Ōtautahi (Christchurch).

Ngā Mahi Hei Whakatutuki Māu | What You’ll Do

• Produce engaging copy for ATL and BTL campaigns, customer communications, websites, and digital channels across household brands like S tate , AMI a nd NZ I .

• Partner with stakeholders to gather requirements, refine messaging, and incorporate feedback.

• Collaborate with copywriters, designers, data specialists, and marketers to drive growth and customer retention.

• Apply established brand tone of voice across State, AMI, and NZI under the guidance of the Lead Creative Copywriter.

• Create content across eDMs , push notifications, SMS, digital advertising, campaigns, and customer journeys.

• Translate technical and regulatory information into clear, customer-friendly communications.

• Maintain and optimise content assets within the centralised Content Library to ensure consistency and efficiency.

• Create, edit, and proofread customer-centric content, leveraging AI tools to improve creativity, personalisation, compliance, and business outcomes.

Ōu Pūkenga me ōu Wheako | What You’ll Bring

• 4+ years’ proven experience as a creative copywriter within an Ad / Design Agency or Internal Creative Team
• Degree or Diploma in copywriting related study
• Proven experience writing technical or financial content that is legally correct but still engaging
• Proven experience writing succinct copy for digital journeys that helps designers create effective UI
• Proven experience maintaining brands’ distinct tone of voice
• Strong research skills
• Proven experience in relationship management
• Excellent time management and organisation skills

Tā Mātau ki a Koutou| What We Offer

• Boosted KiwiSaver with 4.5% employer contribution and life insurance as standard.
• 20 days annual leave + 5 days MyLeave (extra leave for what’s important to you).
• Up to 50% off personal insurance, including home and motor insurance.
• Annual $500 health & wellbeing payment.
• 14 Weeks paid parental leave.
• Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities. *employment type eligibility criteria apply

Tā Mātau Ratonga Tautoko | Adjustments & Support

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to [e-mail] for a confidential conversation

Applications close: Sunday 15 November 2026 11:59PM NZDT

Make sure to discuss your application with your current manager before applying.