Creative Copywriter - Brand Voice & Customer Campaigns

IAG; Christchurch; On-site; NZD 70,000 - 100,000; Full time

Benefits offered by this job

KiwiSaver 4.5%

Annual leave 20d + 5d MyLeave

Insurance discount

Health & wellbeing payment

Parental leave 14 weeks

Learning & development

Job summary

IAG is seeking a skilled Copywriter to craft customer-led content for the State, AMI, and NZI brands across ATL and digital channels. You will collaborate with designers, marketers, and stakeholders to refine messaging and drive growth and retention.

Based in New Zealand with a flexible base in Auckland, Wellington, or Christchurch, this full-time role focuses on translating complex regulatory information into clear, engaging communications while upholding our brands’ distinct voices.

Qualifications

• 4+ years’ proven experience as a creative copywriter within an Ad / Design Agency or Internal Creative Team
• Degree or Diploma in copywriting related study
• Proven experience writing technical or financial content that is legally correct but still engaging
• Proven experience writing succinct copy for digital journeys that helps designers create effective UI
• Proven experience maintaining brands’ distinct tone of voice
• Strong research skills
• Proven experience in relationship management
• Excellent time management and organisation skills

Responsibilities

• Produce engaging copy for ATL and BTL campaigns, customer communications, websites, and digital channels across household brands like State, AMI and NZI.
• Partner with stakeholders to gather requirements, refine messaging, and incorporate feedback.
• Collaborate with copywriters, designers, data specialists, and marketers to drive growth and customer retention.
• Apply established brand tone of voice across State, AMI, and NZI under the guidance of the Lead Creative Copywriter.
• Create content across eDMs, push notifications, SMS, digital advertising, campaigns, and customer journeys.
• Translate technical and regulatory information into clear, customer-friendly communications.
• Maintain and optimise content assets within the centralised Content Library to ensure consistency and efficiency.
• Create, edit, and proofread customer-centric content, leveraging AI tools to improve creativity, personalisation, compliance, and business outcomes.

Skills

Creative copywriting

Tech/financial writing

Digital UI copy

Brand voice consistency

Research skills

Relationship management

Time management

Stakeholder collaboration

Education

Copywriting degree/diploma

Job description

IAG is seeking a skilled Copywriter to craft customer-led content for the State, AMI, and NZI brands across ATL and digital channels. You will collaborate with designers, marketers, and stakeholders to refine messaging and drive growth and retention.

Based in New Zealand with a flexible base in Auckland, Wellington, or Christchurch, this full-time role focuses on translating complex regulatory information into clear, engaging communications while upholding our brands’ distinct voices.