Senior Creative Copywriter - Shape Brand Voices & Growth

IAG; Auckland; On-site; NZD 65,000 - 90,000; Full time

Benefits offered by this job

KiwiSaver 4.5%

Life Insurance

20 days annual leave

MyLeave 5 days

employer contributions and training

Job summary

IAG seeks a permanent, full-time Copywriter to craft engaging, customer-led content for campaigns and digital touchpoints across brands State, AMI, and NZI in New Zealand. You will translate regulatory information into clear communications and collaborate with designers, marketers, and data specialists to drive growth and retention.

Based in Auckland, Wellington, or Christchurch, you will apply the brands' voice, manage content assets, and leverage AI tools to enhance creativity and compliance

Qualifications

• 4+ years' proven experience as a creative copywriter within an Ad / Design Agency or internal creative team.
• Degree or Diploma in copywriting related study.
• Proven experience writing technical or financial content that is legally correct but still engaging.
• Proven experience writing succinct copy for digital journeys that helps designers create effective UI.
• Proven experience maintaining brands' distinct tone of voice.
• Strong research skills.
• Proven experience in relationship management.
• Excellent time management and organisation skills.

Responsibilities

• Produce engaging copy for ATL and BTL campaigns, customer communications, websites, and digital channels across household brands like State, AMI and NZI.
• Partner with stakeholders to gather requirements, refine messaging, and incorporate feedback.
• Collaborate with copywriters, designers, data specialists, and marketers to drive growth and customer retention.
• Apply established brand tone of voice across State, AMI, and NZI under the guidance of the Lead Creative Copywriter.
• Create content across eDMs, push notifications, SMS, digital advertising, campaigns, and customer journeys.
• Translate technical and regulatory information into clear, customer-friendly communications.
• Maintain and optimise content assets within the centralised Content Library to ensure consistency and efficiency.
• Create, edit, and proofread customer-centric content, leveraging AI tools to improve creativity, personalisation, compliance, and business outcomes.

Skills

Creative copywriting

Campaign writing

Brand voice maintenance

Technical content writing

Research skills

Stakeholder management

Time management

Education

Degree or Diploma in copywriting related study

Tools

AI content tools

Job description

IAG seeks a permanent, full-time Copywriter to craft engaging, customer-led content for campaigns and digital touchpoints across brands State, AMI, and NZI in New Zealand. You will translate regulatory information into clear communications and collaborate with designers, marketers, and data specialists to drive growth and retention.

Based in Auckland, Wellington, or Christchurch, you will apply the brands' voice, manage content assets, and leverage AI tools to enhance creativity and compliance