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The Creative Store in Auckland, NZ, is seeking a Copy & Communications Lead to own the brand copy across portfolios. You will set the standard for how the brands sound on pack, on screen and in market, and write copy for global packaging.
You will lead a small team, set brand guidelines, and mentor junior writers while handling multiple brands, markets and projects with a strategic, creative mindset.
This client is a disruptive and award-winning company that designs, manufactures, and markets innovative products. With brands across a number of portfolios and growing, this is a proud, family-owned company playing on the global stage.
There are 18 offices globally and a team of over 5000 passionate, ambitious, and incredibly talented individuals. They have an exciting and rare opportunity to join the team as Copy & Communications Lead, based in their central Auckland office.
The role owns the brand copywriting across their portfolio and sets the standard for how the brands sound on pack, on screen and in market.
You will write copy for global packaging, set brand guidelines and lead a small team delivering copy across brands and markets.
It suits a senior communicator with a proven writing and editing background — someone who can bring a brand to life through copy, and who has the eye for detail to be final sign-off on global packaging.
You will have a minimum of 10 years’ experience in a communications, copywriting or editing role, preferably within FMCG, outstanding writing and editing skills, with forensic attention to detail and experience owning brand voice across a portfolio, and writing to established brand platforms.
An understanding of consumer behaviour, messaging hierarchies and how to write commercially minded copy that cuts through crowded categories, along with experience with packaging or regulated copy, including claims and compliance-sensitive language, is desirable.
This role oversees two junior staff; experience managing, mentoring and developing writers is preferred, along with strong organisational and project management skills, with the ability to work under pressure and run multiple brands, markets and projects simultaneously. Needs to be a creative thinker with a strategic mindset.
This is an excellent opportunity to join a world-class team and make your mark.
Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.
Copy and Communications Lead Auckland, NZ