Social Media & Brand Specialist

Tower Limited; Auckland; On-site; NZD 65,000 - 90,000; Full time

Benefits offered by this job

26 weeks parental leave

Birthday day off

22 days annual leave + buy up to 8

Wellness leave

Career growth opportunities

Flexible working

Modern Auckland office

Discounts on Tower insurance products

Free life insurance

Job summary

Tower Limited in Auckland is seeking a dynamic social media lead to own and grow our brand presence. You will ideate, create and manage engaging content across channels, partnering with marketing to drive campaigns and product initiatives.

You’ll analyse audience insights, optimise posts for reach and engagement, and maintain a consistent brand voice while delivering customer-centric interactions at scale.

Qualifications

• 1-5 years experience in digital marketing, social media management or content creation.
• Proficiency in content creation and brand-aligned copywriting.
• Experience managing social channels and staying on trend.
• Strong planning, coordination and project management skills.
• Knowledge of SEO and data-driven content optimization.

Responsibilities

• Ideate, create and manage Tower’s social media content and communities.
• Partner with marketing and brand teams to amplify campaigns and initiatives.
• Monitor performance, gather insights and optimise content to strengthen brand standards.
• Develop and maintain a content calendar aligned to campaigns and product initiatives.
• Engage with audiences, respond timely and uphold customer-centric brand interactions.
• Utilise data and trends to continuously improve content performance.

Skills

Social media management

Content creation

Copywriting

SEO knowledge

Project management

Data analysis

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Competitive Salary, Annual Review and Benefits

As a proud Kiwi born and bred insurer, we pride ourselves in challenging status quo - and move fast to make things happen. We're here to create beautifully simple, rewarding experiences for our customers and communities, and we're working hard to protect the future of Aotearoa.

At its heart, insurance is about helping people through the unexpected. Doing what's right for our customers - especially in tough times - gives real purpose to our work.

Bring Tower’s Social Presence to Life:

We’re looking for someone with energy, ideas and some pizzaz to make Tower’s social communities a thriving hub for the Tower brand.

• Ideate, create and engage – you’ll be the beating heart of thinking up, executing and monitoring our brand social media.
• You need to have confidence and creativity to bring fresh new ideas to the table, sell them in to stakeholders, get behind the camera and the tools to bring the ideas to life, and then execute and manage the content and communities.
• Your content will grow audience engagement, strengthen brand awareness, and support customer acquisition.
• Partner with marketing and brand teams to deliver social media activities that amplify campaigns, sponsorships, products, partnerships, and key business initiatives.
• Monitor social performance, audience insights, and brand compliance, using data to optimise content while ensuring consistent brand standards across all channels.

Your impact in the first 6-12 months:

• Established a strong and consistent social media presence, with fresh, engaging content regularly delivered on time, on brand, and aligned to key marketing and business priorities.
• Increased audience growth, reach, engagement, and community interaction across Tower’s social channels through effective content planning, testing, and optimisation.
• Built and maintained an engaging content calendar that supports campaigns, sponsorships, product initiatives, and key brand moments throughout the year.
• Delivered high-quality social-first content that enhances brand awareness, strengthens customer trust, and contributes to marketing and commercial objectives.
• Developed effective processes for community management, ensuring timely, consistent, and customer-focused responses across social platforms.
• Used insights, analytics, and emerging trends to continuously improve content performance, while maintaining compliance with brand, legal, and reputational standards.

What makes you a great fit:

• 1-5 years experience in digital marketing, social media management or content creation.
• Brings energy and creativity.
• Experience managing and growing social media channels, with a good understanding of platform trends.
• Can ideate, develop and deliver content aligned to a clear strategy, balancing creativity with performance outcomes.
• Proficiency in Adobe Creative Suite (Lightroom, Photoshop), Canva, CapCut and other content creation tools.
• Strong copywriting skills - clear, compelling, and on-brand across every channel.
• Excellent planning and project management skills, able to manage multiple pieces of work at pace.
• SEO knowledge and comfort using data to optimize performance.

We invest in you.

We're serious about looking after our people. Along with a competitive salary, we offer a bunch of perks and benefits to support you and celebrate the work you do:

• 26 weeks of paid parental leave for the primary carer and 4 weeks for partners
• A paid day off on your birthday
• 22 days annual leave, plus two extra annual leave days and the option to buy up to eight more
• Wellness leave
• Career growth and internal progression opportunities
• Flexible working and a beautiful, modern office in Auckland
• Discounts on Tower insurance products
• Free life insurance