Shopper Development Manager

Colgate-Palmolive; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Colgate-Palmolive is seeking a Shopper Development Manager to translate commercial strategies into retailer and e-commerce plans in Auckland. You will align our objectives with customer grids to maximize ROI and support Colgate business goals.

You will drive category management, monitor performance, and work with CDT Finance, CDM, and external partners to optimize GTN, ASP, and margins while developing joint media plans with e-commerce customers.

Qualifications

• Experience in developing shopper strategies and store/retailer plans.
• Strong ability to translate commercial objectives into category/ shopper plans.
• Ability to collaborate with cross-functional teams and external partners.

Responsibilities

• Tailor 5P strategies for accounts and e-commerce channels.
• Drive category reviews and monitor performance against objectives.
• Forecasting and KPI tracking with finance and marketing teams.

Skills

Retail strategy

E-commerce

Stakeholder engagement

Analytical thinking

Tools

Excel

Power BI

Job description

No Relocation Assistance Offered

Job Number #175619 - Auckland, North Island, New Zealand

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Shopper Development Manager (SDM) is responsible for taking commercial strategies and then developing retail environment specific strategies & plans to deliver profitable growth within their assigned account. The SDM is responsible for aligning our commercial goals/strategy with our customer’s commercial grids to maximize our return on investment and to ensure shopper strategies support the attainment of Colgate business objectives.

Key Responsibilities

The Shopper Development Manager is responsible for driving profitable growth by:

5P Establishment & Deployment

• Appropriately tailoring the 5Ps for their Accounts and 6Ps+A for E-commerce retail environment through Retail Category Development principles, alignment with customer strategies and customer-specific shopper insight
• Driving the category review process to execute specific category management plans
• Completing pre- and post-evaluation of all activities in partnership with CDT Finance and CDM (results vs. objective, implementation accuracy, P&L impact etc). Analysis completed with qualitative commentary and recommendations for refinement of customer strategy & tactics, and presented to the commercial team for review.
• Support CDT for Selling Stories Deployment

Commercial and Business Planning Process

• Providing the retail environment perspective on commercial strategy at commercial meetings
• Identifying growth opportunities by Category, Retail Environment (RE) and Customer through assessing customer performance for Colgate and Total Category vs. benchmarks
• Track changes in 5P’s and new product launches to monitoring implementation and communicates to all key stakeholders within Colgate
• Working with CDT, Finance & Retail Marketing to manage internal KPI’s (eg Net Sales, GTN , ASP, Margin ) & accurate forecasting
• Develop Joint Media Plans with eCommerce customers, aligned to the overall Commercial Plan

Business Development & E-Commerce

• Engage with Key external stakeholders (Vendor Marketing, Foodstuffs, Woolworths, Non-grocery retail & online retail partners etc) to enhance CP’s category credentials
• Deliver category and campaign specific insights and improvement recommendations to Retail marketing and CDT
• Manage the planning and allocation of A&P investment with key customers in line with the Commercial Plan
• Own monthly online sales and performance reporting, KPI & target tracking with the objective to automate reporting as much as possible
• Collaborates with key customers to ensure the delivery and execution of content to drive Traffic, Conversion and Retention
• Lead the development of E-commerce activity grid and P&L management to support the growth strategy

People Management

• Effectively coach and mentor CDM's, CDEs and other members of the Auckland office
• Participate on T2T and Customer Reviews to ensure team goals and objectives are clear and delivery of these while building Colgate & the Customers’ mutual business interests
• Lead Joint Business Planning process with Woolworths, Non-Grocery & E-commerce customers as appropriate
• Complete self-study and market evaluation to stay ahead of fast-moving trends in E-commerce and ensure Customer Development team develop and maintain high standards of knowledge in this space

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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