Senior Lifecycle Marketing Leader — Personalisation & Growth

Air New Zealand; Auckland; On-site; NZD 140,000 - 190,000; Full time

Benefits offered by this job

Generous staff travel benefits

FlexiLeave

Learning culture and development

Job summary

Air New Zealand is seeking a Senior Manager - Customer Lifecycle Marketing (Chapter Lead) to shape and scale lifecycle marketing across the business. You will establish standards, enable tribes and squads, and drive personalised, data-driven customer experiences.

You will lead governance, measurement, and decisioning frameworks, while coaching teams to improve retention, engagement and customer value. Join a culture of innovation and learning.

Qualifications

• Proven experience leading lifecycle marketing, CRM or customer engagement at scale.
• Strong ability to plan journeys, personalise experiences and orchestrate campaigns.
• Strategic thinker with robust analytical capability and data-driven decisions.
• Experience embedding measurement, experimentation and optimization practices.

Responsibilities

• Lead lifecycle marketing capability across tribes and squads with a high-performing chapter.
• Establish shared frameworks for journeys, messaging, decisioning, orchestration and personalisation.
• Strengthen audience strategy and customer lifetime value measurement for better commercial outcomes.
• Embed a test-and-learn culture to drive retention, engagement and value.
• Develop governance and marketing effectiveness standards across channels.
• Coach and uplift capability across the chapter and foster continuous learning.
• Partner with senior stakeholders to align lifecycle strategy with enterprise priorities.

Skills

Lifecycle marketing leadership

CRM / customer engagement

Customer journey planning

Personalisation & decisioning

Marketing orchestration

Audience strategy

Data-informed decision making

Measurement frameworks

Experimentation & optimization

Stakeholder management

Leadership & coaching

Job description

Air New Zealand is seeking a Senior Manager - Customer Lifecycle Marketing (Chapter Lead) to shape and scale lifecycle marketing across the business. You will establish standards, enable tribes and squads, and drive personalised, data-driven customer experiences.

You will lead governance, measurement, and decisioning frameworks, while coaching teams to improve retention, engagement and customer value. Join a culture of innovation and learning.