Lifecycle Growth & Retention Lead

Tradify Limited; Auckland; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid Working 3 office/2 home

6 Wellbeing days per year

3 Giving back days per year

Southern Cross Health Insurance cover

Life insurance cover

Dog-Friendly office

Values-based culture

Big Break trip (4 days paid)

Job summary

Tradify Limited in Auckland is seeking a Customer Marketing Lead to develop and implement global customer marketing strategies. In this role, you'll create lifecycle programs to improve retention and engagement while collaborating with Product and Customer Success teams. The ideal candidate should have 5+ years of experience in customer marketing, strong skills in marketing automation (preferably HubSpot), and a solid understanding of SaaS customer journeys. Tradify offers hybrid working arrangements, wellbeing days, and health insurance.

Qualifications

• At least 5 years of experience in customer marketing or related CRM/retention roles.
• Ability to design multi-stage lifecycle programs delivering measurable outcomes.
• Strong understanding of SaaS customer journeys.

Responsibilities

• Develop and own the global customer marketing strategy.
• Design lifecycle email and in-product communication programs.
• Identify customer segments and create targeted campaigns.

Skills

Customer marketing

Lifecycle marketing

CRM experience

Marketing automation

Analytical skills

Written communication

Cross-functional collaboration

Tools

HubSpot

Job description

Tradify Limited in Auckland is seeking a Customer Marketing Lead to develop and implement global customer marketing strategies. In this role, you'll create lifecycle programs to improve retention and engagement while collaborating with Product and Customer Success teams. The ideal candidate should have 5+ years of experience in customer marketing, strong skills in marketing automation (preferably HubSpot), and a solid understanding of SaaS customer journeys. Tradify offers hybrid working arrangements, wellbeing days, and health insurance.