Senior Integration Lead — Branded Campaigns

Passionfruit Creative Agency; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns for Breeze and Breeze Classic. This hands-on leadership role takes briefs from concept to delivery, crafting insight-led solutions across radio, digital and wider media.

You'll shape campaigns with sales, content, digital, and promotions teams, ensuring commercial impact and memorable audience experiences while guiding teams to deliver on revenue targets and high-quality

Qualifications

• 3+ years' experience in media or advertising
• Experience in commercial integration or campaign delivery
• Strong communication and stakeholder management
• Creative mindset with strong problem-solving ability
• Excellent attention to detail and ability to manage multiple deadlines
• Confidence working with sales, content, and client teams

Responsibilities

• Lead development of integration campaigns across radio, digital, and cross-platform channels
• Turn briefs into insight-led, ROI-driven strategies
• Collaborate with sales, content, digital, and promotions teams to bring campaigns to life
• Drive branded content solutions using talent, content, and platform strengths
• Manage client and agency relationships from briefing to delivery
• Ensure campaigns are commercially sound and meet revenue targets
• Identify cross-platform upsell opportunities (digital, OOH, and beyond)
• Oversee campaign workflow, timelines, documentation, and WIP reporting
• Manage risk, scope, and delivery quality across projects
• Contribute to brainstorms and develop award-worthy thinking
• Collaborate with internal teams for end-to-end execution

Skills

Branded content

Campaign delivery

Client liaison

Cross-functional teamwork

Stakeholder mgmt

Job description

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns for Breeze and Breeze Classic. This hands-on leadership role takes briefs from concept to delivery, crafting insight-led solutions across radio, digital and wider media.

You'll shape campaigns with sales, content, digital, and promotions teams, ensuring commercial impact and memorable audience experiences while guiding teams to deliver on revenue targets and high-quality