Integration Lead - Breeze and Breeze Classic

Passionfruit Creative Agency; Auckland; On-site; NZD 85,000 - 110,000; Full time

Job summary

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across Breeze and Breeze Classic. You’ll lead briefs from concept to delivery, creating insight‑led solutions across radio, digital and wider media.

You’ll manage client and agency relationships, ensure revenue targets are met, and collaborate with sales, content, digital and promotions teams to deliver compelling campaigns.

Qualifications

• 3+ years’ experience in media, advertising, or branded content.
• Strong understanding of the media landscape (radio and digital).
• Experience in commercial integration or campaign delivery.
• Excellent communication and stakeholder management.

Responsibilities

• Lead the development of integration campaigns across radio, digital, and cross‑platform channels.
• Turn briefs into creative, insight-led integration strategies that deliver ROI.
• Collaborate with sales, content, digital, and promotions teams to bring campaigns to life.
• Drive branded content solutions using talent, content, and platform strengths.
• Manage client and agency relationships through briefing, development, presentation, and delivery.
• Ensure campaigns are commercially sound, competitively priced, and meet revenue targets.
• Identify cross‑platform upsell opportunities (digital, OOH, etc.).
• Oversee campaign workflow, timelines, documentation, and WIP reporting.
• Manage risk, scope, and delivery quality across all integration projects.
• Contribute to brainstorms and help develop award‑worthy creative thinking.
• Collaborate with internal teams to ensure end‑to‑end campaign execution.

Skills

Media advertising experience

Radio and digital media knowledge

Commercial integration experience

Communication skills

Negotiation & stakeholder management

Creative problem solving

Attention to detail

Deadline management

Cross-functional collaboration

Job description

About The Role

We’re looking for a creative, commercially minded Integration Lead to drive standout branded content and integration campaigns across two of New Zealand’s most loved radio brands - Breeze and Breeze Classic.

This is a hands-on leadership role where you’ll take client briefs from concept through to delivery, creating innovative, insight-led integration solutions across radio, digital and wider media platforms. You’ll be at the centre of ideation, client collaboration, and campaign execution - helping deliver strong commercial outcomes and memorable audience experiences.

What You’ll Do

• Lead the development of best-in-class integration campaigns across radio, digital, and cross-platform channels
• Turn client and agency briefs into creative, insight-led integration strategies that deliver ROI
• Work closely with sales, content, digital, and promotions teams to bring campaigns to life
• Drive innovative branded content solutions using talent, content, and platform strengths
• Manage client and agency relationships through briefing, development, presentation, and delivery
• Ensure campaigns are commercially sound, competitively priced, and deliver revenue targets
• Identify and deliver cross-platform upsell opportunities (digital, OOH, and beyond)
• Oversee campaign workflow, timelines, documentation, and WIP reporting
• Manage risk, scope, and delivery quality across all integration projects
• Contribute to brainstorms and help develop award-worthy creative thinking
• Collaborate with internal teams to ensure seamless end-to-end campaign execution

About You

You’re a confident, creative operator who thrives in a fast-paced, client-focused environment. You know how to balance big ideas with commercial outcomes and enjoy bringing people together to make great work happen.

You Will Bring

• 3+ years’ experience in media, advertising, or branded content
• Strong understanding of the media landscape (radio and digital experience ideal)
• Experience in commercial integration or campaign delivery
• Strong communication, negotiation, and stakeholder management skills
• A creative mindset with strong problem-solving ability
• Excellent attention to detail and ability to manage multiple deadlines
• Confidence working across sales, content, and client teams
• A proactive, self-starting attitude with strong commercial awareness

What We Offer

• The opportunity to work with iconic NZ radio brands
• A creative, collaborative, and fast-paced environment
• Exposure to high-profile clients and integrated campaigns
• A role where your ideas directly shape revenue and audience engagement
• A supportive team culture that values innovation and impact

Why Join Us

This is your chance to shape how integrated media campaigns are built and delivered across some of New Zealand’s most recognised radio brands. You’ll play a key role in driving creativity, commercial success, and audience connection - all while working with a passionate and collaborative team.