Integration Lead

Passionfruit Creative Agency; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns for Breeze and Breeze Classic. This hands-on leadership role takes briefs from concept to delivery, crafting insight-led solutions across radio, digital and wider media.

You'll shape campaigns with sales, content, digital, and promotions teams, ensuring commercial impact and memorable audience experiences while guiding teams to deliver on revenue targets and high-quality

Qualifications

• 3+ years' experience in media or advertising
• Experience in commercial integration or campaign delivery
• Strong communication and stakeholder management
• Creative mindset with strong problem-solving ability
• Excellent attention to detail and ability to manage multiple deadlines
• Confidence working with sales, content, and client teams

Responsibilities

• Lead development of integration campaigns across radio, digital, and cross-platform channels
• Turn briefs into insight-led, ROI-driven strategies
• Collaborate with sales, content, digital, and promotions teams to bring campaigns to life
• Drive branded content solutions using talent, content, and platform strengths
• Manage client and agency relationships from briefing to delivery
• Ensure campaigns are commercially sound and meet revenue targets
• Identify cross-platform upsell opportunities (digital, OOH, and beyond)
• Oversee campaign workflow, timelines, documentation, and WIP reporting
• Manage risk, scope, and delivery quality across projects
• Contribute to brainstorms and develop award-worthy thinking
• Collaborate with internal teams for end-to-end execution

Skills

Branded content

Campaign delivery

Client liaison

Cross-functional teamwork

Stakeholder mgmt

Job description

About The Role

We're looking for a creative, commercially minded Integration Lead to drive standout branded content and integration campaigns across two of New Zealand's most loved radio brands - Breeze and Breeze Classic.

This is a hands-on leadership role where you'll take client briefs from concept through to delivery, creating innovative, insight-led integration solutions across radio, digital and wider media platforms. You'll be at the centre of ideation, client collaboration, and campaign execution - helping deliver strong commercial outcomes and memorable audience experiences.

What You'll Do

• Lead the development of best-in-class integration campaigns across radio, digital, and cross-platform channels
• Turn client and agency briefs into creative, insight-led integration strategies that deliver ROI
• Work closely with sales, content, digital, and promotions teams to bring campaigns to life
• Drive innovative branded content solutions using talent, content, and platform strengths
• Manage client and agency relationships through briefing, development, presentation, and delivery
• Ensure campaigns are commercially sound, competitively priced, and deliver revenue targets
• Identify and deliver cross-platform upsell opportunities (digital, OOH, and beyond)
• Oversee campaign workflow, timelines, documentation, and WIP reporting
• Manage risk, scope, and delivery quality across all integration projects
• Contribute to brainstorms and help develop award-worthy creative thinking
• Collaborate with internal teams to ensure seamless end-to-end campaign execution

About You

You're a confident, creative operator who thrives in a fast-paced, client-focused environment. You know how to balance big ideas with commercial outcomes and enjoy bringing people together to make great work happen.

You Will Bring

• 3+ years' experience in media, advertising, or branded content
• Strong understanding of the media landscape (radio and digital experience ideal)
• Experience in commercial integration or campaign deliveryStrong communication, negotiation, and stakeholder management skills
• A creative mindset with strong problem-solving ability
• Excellent attention to detail and ability to manage multiple deadlines
• Confidence working across sales, content, and client teams
• A proactive, self-starting attitude with strong commercial awareness

What We Offer

• The opportunity to work with iconic NZ radio brands
• A creative, collaborative, and fast-paced environment
• Exposure to high-profile clients and integrated campaigns
• A role where your ideas directly shape revenue and audience engagement
• A supportive team culture that values innovation and impact

Why Join Us

This is your chance to shape how integrated media campaigns are built and delivered across some of New Zealand's most recognised radio brands. You'll play a key role in driving creativity, commercial success, and audience connection - all while working with a passionate and collaborative team.