Integration Lead: Creative, ROI-Driven Campaigns

Passionfruit Creative Agency; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

NZ radio brands

Creative environment

High-profile clients

Impact on revenue

Collaborative culture

Job summary

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across Breeze and Breeze Classic. You’ll manage briefs from concept to delivery, crafting insight‑led solutions for radio, digital and wider media, while collaborating with sales and content teams to maximize ROI.

You’ll bring 3+ years in media or branded content, strong communication and negotiation skills, and a proactive, commercially minded approach to leadership and

Qualifications

• 3+ years’ experience in media, advertising, or branded content.
• Strong understanding of the media landscape.
• Experience in commercial integration or campaign delivery.
• Strong communication, negotiation, and stakeholder management skills.
• Creative mindset with strong problem‑solving ability.
• Attention to detail and ability to manage multiple deadlines.
• Confidence working across sales, content and client teams.
• Proactive, self‑starting attitude with strong commercial awareness.

Responsibilities

• Lead development of integration campaigns across radio, digital and cross‑platform channels.
• Translate briefs into creative, insight‑led integration strategies that deliver ROI.
• Collaborate with sales, content, digital and promotions teams to bring campaigns to life.
• Drive branded content solutions using talent, content and platform strengths.
• Manage client and agency relationships through briefing, development, presentation and delivery.
• Ensure campaigns are commercially sound, priced appropriately and revenue targets met.
• Identify cross‑platform upsell opportunities (digital, OOH and beyond).
• Oversee campaign workflow, timelines, documentation, and WIP reporting.
• Manage risk, scope and delivery quality across integration projects.
• Contribute to brainstorms and develop award‑worthy creative thinking.
• Collaborate with internal teams for seamless end‑to‑end execution.

Skills

Media experience

Advertising

Branded content

Stakeholder management

Negotiation

Communication

Job description

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across Breeze and Breeze Classic. You’ll manage briefs from concept to delivery, crafting insight‑led solutions for radio, digital and wider media, while collaborating with sales and content teams to maximize ROI.

You’ll bring 3+ years in media or branded content, strong communication and negotiation skills, and a proactive, commercially minded approach to leadership and