Integration Lead: Branded Content & Cross-Platform Campaigns

Passionfruit Creative Agency; Auckland; On-site; NZD 85,000 - 110,000; Full time

Job summary

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across Breeze and Breeze Classic. You’ll lead briefs from concept to delivery, creating insight‑led solutions across radio, digital and wider media.

You’ll manage client and agency relationships, ensure revenue targets are met, and collaborate with sales, content, digital and promotions teams to deliver compelling campaigns.

Qualifications

• 3+ years’ experience in media, advertising, or branded content.
• Strong understanding of the media landscape (radio and digital).
• Experience in commercial integration or campaign delivery.
• Excellent communication and stakeholder management.

Responsibilities

• Lead the development of integration campaigns across radio, digital, and cross‑platform channels.
• Turn briefs into creative, insight-led integration strategies that deliver ROI.
• Collaborate with sales, content, digital, and promotions teams to bring campaigns to life.
• Drive branded content solutions using talent, content, and platform strengths.
• Manage client and agency relationships through briefing, development, presentation, and delivery.
• Ensure campaigns are commercially sound, competitively priced, and meet revenue targets.
• Identify cross‑platform upsell opportunities (digital, OOH, etc.).
• Oversee campaign workflow, timelines, documentation, and WIP reporting.
• Manage risk, scope, and delivery quality across all integration projects.
• Contribute to brainstorms and help develop award‑worthy creative thinking.
• Collaborate with internal teams to ensure end‑to‑end campaign execution.

Skills

Media advertising experience

Radio and digital media knowledge

Commercial integration experience

Communication skills

Negotiation & stakeholder management

Creative problem solving

Attention to detail

Deadline management

Cross-functional collaboration

Job description

Passionfruit Creative Agency in Auckland seeks an Integration Lead to drive standout branded content and integration campaigns across Breeze and Breeze Classic. You’ll lead briefs from concept to delivery, creating insight‑led solutions across radio, digital and wider media.

You’ll manage client and agency relationships, ensure revenue targets are met, and collaborate with sales, content, digital and promotions teams to deliver compelling campaigns.