Senior Brand Copy Lead — Global Packaging & Voice

ZURU; Auckland; Vor Ort; NZD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Culture for Growth

Health Benefits

Global Opportunities

A Player Team

Competitive Remuneration

Fresh fruit, coffee, snacks

Zusammenfassung

ZURU is seeking a senior Brand Copywriter to own brand voice across packaging, product claims and market copy. You will lead a small team of writers and partner with branding and regulatory teams to ensure on-brand, compliant language globally.

You will shape tone of voice, develop brand guidelines, and sign off copy across packaging, POS, social, print and video. This role requires a detail-oriented storyteller with 10+ years in FMCG communications.

Qualifikationen

• 10+ years of experience in communications, copywriting or editing, preferably in FMCG.
• Outstanding writing and editing skills with meticulous attention to detail.
• Experience owning brand voice across a portfolio and writing to established brand platforms.
• Understanding of consumer behaviour, messaging hierarchies and how to write commercially minded copy.
• Experience with packaging or regulated copy, including claims and compliance-sensitive language is desirable.
• Experience mentoring and developing writers and managing multiple projects.
• Strong organisational and project management skills and ability to work under pressure.

Aufgaben

• Write copy for global packaging, product claims and brand taglines that cut through on shelf and align with brand direction.
• Develop claims and trademarked names that differentiate products and resonate with consumers.
• Edit and elevate copy across the team for packaging, POS, social, print, video and presentations.
• Partner with strategy and branding teams to implement brand guidelines and translate platforms into tone of voice and brand stories.
• Maintain consistency of tone and branding across on-pack and marketing communications in all markets.
• Lead and mentor a small team of writers and manage briefing processes with design teams.

Kenntnisse

Copywriting

Editing

Brand voice

Packaging copy

Team leadership

Regulatory understanding

Jobbeschreibung

ZURU is seeking a senior Brand Copywriter to own brand voice across packaging, product claims and market copy. You will lead a small team of writers and partner with branding and regulatory teams to ensure on-brand, compliant language globally.

You will shape tone of voice, develop brand guidelines, and sign off copy across packaging, POS, social, print and video. This role requires a detail-oriented storyteller with 10+ years in FMCG communications.