Copy & Communications Intern

ZURU; Auckland; On-site; NZD 18,000 - 24,000; Full time

Benefits offered by this job

Culture for Growth

Global Opportunities

A-Player Team

Competitive Remuneration

Fresh fruit, coffee, and more

Job summary

ZURU is seeking a conscientious Copy & Communications Intern to join our New Product Development team. You’ll work with the Copy & Communications Lead and partner with Marketing, Design, Product Development, Customer Service and Compliance to shape voice for brands in beauty and FMCG, building skills in naming, positioning, storytelling and packaging copy.

You will draft copy, help maintain tone-of-voice guidelines, support packaging messaging and collaborate across teams to refine claims and

Qualifications

• Excellent writing, editing and proofreading skills with attention to tone and detail.
• Strong interest in beauty, lifestyle or FMCG brands and consumer storytelling.
• Organised, proactive and able to juggle multiple tasks in a fast-paced environment.
• Collaborative and comfortable working with senior stakeholders across teams.

Responsibilities

• Assist in maintaining brand tone-of-voice guidelines and copy style guides.
• Support brainstorming for brand and product names and ensure trademark clearance.
• Contribute to early-stage brand positioning work, audience profiling, and claims development.
• Draft first-pass copy for product descriptions, FAQs and web content; proofread for consistency.

Skills

Strong writing

Editing & proofreading

Brand storytelling

Cross-functional collaboration

Job description

We're looking for a conscientious and driven Copy & Communications Intern to join our New Product Development team within a global FMCG powerhouse. You'll gain hand-on experience shaping the voice of some of the most exciting and disruptive brands on the market working closely with our Copy & Communications Lead and partnering with Marketing, Design, Product Development, Customer Service, and Compliance teams. Along the way, you'll build practical skills in brand naming, positioning, storytelling, tone-of-voice development, and copywriting for packaging and marketing. If you're a sharp writer with an eye for detail and a passion for brand-building who wants real-world experience in beauty and FMCG, we'd love to hear from you.

What You'll Do

Brand Communications & Copywriting Support

• Assist in maintaining and updating brand tone-of-voice guidelines, messaging frameworks, and copy style guides
• Support brainstorming sessions for brand and product names, helping generate options that are unique, ownable, and able to clear trademark checks
• Assist with early-stage brand positioning work, including audience profiling, white space identification, and claims development
• Draft first-pass copy for product descriptions, FAQs, and web content for review
• Proofread and edit copy across channels for grammar, clarity, and consistency with brand tone
• Assist with formatting and building presentation decks, brand scripts, and internal playbooks

Packaging Copy & Messaging

• Draft packaging copy and messaging hierarchies for review
• Support the development of product claims, helping research claims to differentiate from competitors
• Assist with proofing packaging artwork against approved copy ahead of sign-off, flagging inconsistencies or errors
• Help keep copy briefs accurate and up to date, and assist where needed with the copy translation workflow between translation providers, copywriters, and creative teams
• Assist in compiling fact sheets for new brands for use in web FAQs, customer service handbooks, and communication frameworks

Administrative & Cross-Functional Support

• Set up and maintain spreadsheets to track naming pipelines, trademark search status, claims substantiation, and packaging artwork approvals
• Support coordination of trademark search requests between branding and legal teams
• Help create, populate, and organise brand documentation, naming banks, and copy libraries
• Take notes and follow up on action items from meetings with Marketing, NPD, and Design teams
• Provide general administrative support and assist with ad hoc research tasks, such as competitor analysis, tone-of-voice benchmarking, and audience insights
• Track industry trends and consumer language to help inform brand naming and messaging development

What You'll Bring

• Strong writing, editing, and proofreading skills, with a keen eye for tone, clarity, and detail
• A genuine interest in beauty, lifestyle, or FMCG brands and consumer storytelling
• Organised, proactive, and comfortable juggling multiple small tasks in a fast-paced environment
• Collaborative and comfortable working cross-functionally, including with senior stakeholders
• No professional experience required — a strong portfolio, coursework samples, or personal writing projects are welcome

About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

LIFE@ZURU

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration
• Lots of fresh fruit, coffee, pals fridge and more

ZURU - Tomorrow Reimagined

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