Salesforce Marketing Cloud Developer

Tata Consultancy Services; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Tata Consultancy Services (TCS) in New Zealand is seeking a Marketing Automation specialist to lead Campaign Management using Salesforce Marketing Cloud. You will design, implement, and optimize customer journeys, emails, and data-driven campaigns with strong SQL and API integration skills.

Join a global technology leader focused on sustainable innovation. You will collaborate with cross-functional teams, drive digital engagement, and contribute to performance-driven marketing initiatives while

Qualifications

• Experience designing, coding, and testing responsive email templates in SFMC.
• Strong data segmentation and audience targeting skills.
• Ability to optimize campaigns using SQL and performance metrics.

Responsibilities

• Campaign Management: build and execute email campaigns based on briefs.
• Email Development: design, code, and test responsive HTML/CSS templates in SFMC.
• Audience Finalization: use data extensions and segmentation strategies.
• SFMC SQL: write and optimize complex SQL queries for segmentation.
• Automation Builder: develop automated workflows for recurring campaigns.
• Journey Builder: create and maintain customer journeys.
• SMS Campaigns: implement SMS campaigns using SFMC Mobile Studio.
• API Integrations: integrate SFMC with external systems via APIs.
• Data Management: ensure data hygiene and compliance.
• Performance Optimization: monitor, troubleshoot, and improve campaigns.

Skills

Campaign strategy

Email marketing

SFMC

SQL

Automation & Journey Builder

API integrations

Data hygiene

Performance optimization

Tools

SFMC

SQL

Job description

Join Tata Consultancy Services, Asia Pacific and be part of an organization committed to sustainable development for our future. TCS follows the Tata group philosophy of building sustainable businesses that are rooted in the community and demonstrate care for the environment. Our unique values position us to combine a purpose-driven worldview with digital innovation, collaborating with customers, communities and governments to lead and shape innovative solutions for a sustainable future. TCS has been carbon neutral in its operations across 11 countries, 12 delivery centres and 18 offices in Asia Pacific since 2022. This is only the initial stage in TCS' journey as we strive to achieve long term net zero emissions by 2030.

Corporate sustainability is embedded in our triple-bottom-line, focusing on people, the planet, and our purpose. Our offices are designed with eco-friendly features that significantly reduce our carbon footprint and enhance energy efficiency. We actively champion green initiatives, such as promoting paperless operations, implementing energy-efficient practices, and fostering employee engagement in sustainability efforts. When you become part of the TCS family, you will play an essential role dedicated to innovation, excellence, and crafting a brighter, greener future together. Join us and be a part of our mission to drive sustainability through technology and talent at Tata Consultancy Services, APAC today.

1.Campaign Management: Build and execute email campaigns based on marketing briefs, including audience segmentation and targeting.

2.Email Development: Design, code, and test responsive email templates using HTML/CSS within SFMC.

3.Audience Finalization: Utilize data extensions and segmentation strategies to ensure accurate audience targeting.

4.SFMC SQL Expertise: Write and optimize complex SQL queries for data segmentation and personalization.

5.Automation Builder: Develop and manage automated workflows for recurring campaigns and data processes.

6.Journey Builder: Create and maintain customer journeys to enhance engagement and lifecycle marketing.

7.SMS Campaigns: Implement and manage SMS messaging campaigns using SFMC Mobile Studio.

8.API Integrations: Work with SFMC APIs for data synchronization and integration with external systems.

9.Data Management: Ensure data hygiene, compliance, and proper use of subscriber data across campaigns.

10.Performance Optimization: Monitor campaign performance, troubleshoot issues, and recommend improvements.

Top Reasons to Join Our Team at TCS New Zealand

Attractive compensation & rewards

We offer a highly competitive salary package aligned with the Australian market, complemented by performance-based incentives, recognition programs, and comprehensive employee benefits. Your achievements are celebrated, and your contributions truly matter.

Global exposure with local impact

At TCS, you’ll work with leading Australian enterprises across diverse industries while collaborating with our global network of experts. This means access to world-class practices, transformative technologies, and the chance to shape solutions that have a real impact — locally and globally.

Empowering leadership & supportive environment

Our leadership team is committed to helping you succeed. We encourage initiative, reward innovation, and provide a collaborative environment where your ideas are heard and valued.

We believe in careers, not just jobs. With continuous learning, certification support, career mobility, and clear progression pathways, TCS empowers you to grow and evolve — whether you want to deepen your expertise, explore new domains, or take on leadership roles.

Inclusive, collaborative culture

Diversity, inclusion, and respect are central to who we are. At TCS Australia, you’ll join a workplace where collaboration thrives, individuality is valued, and everyone can contribute to meaningful outcomes.

Continuous learning & cutting-edge innovation

We invest heavily in your development, offering structured learning programs, global certifications, leadership development, and opportunities to work with emerging technologies. You’ll be part of an environment that constantly challenges and expands your capabilities.

A Great Fit for the TCS Culture

We’re looking for people who are:

• Passionate about technology and transformation
• Driven by curiosity, innovation, and continuous learning
• Excited to work in a collaborative, purpose-driven environment
• Motivated by delivering real impact for clients, communities, and society

Our core values - Integrity, Excellence, Responsibility, Pioneering Spirit, and Unity - shape how we work and how we grow together.

The TCS Community in Australia and Beyond

• Global strength: Over 600,000+ associates in 55+ countries, united by a shared purpose — to innovate and make a difference.
• Local presence: A trusted partner to Australia’s leading enterprises across financial services, government, retail, healthcare, telecom, and more.
• Social impact: Deeply committed to sustainability, digital inclusion, and community engagement initiatives in Australia and around the world.
• Empowered workplace: We foster a culture where diversity, equity, and accessibility are integral to how we operate.

We don’t just imagine a better future — we help build it.

About TCS

Tata Consultancy Services (TCS) is a global leader in IT services, consulting, and business solutions. We have partnered with many of the world’s largest organisations to help them transform their businesses, operating models, and technology ecosystems.

Learn more at www.tcs.com.

Equal Opportunity Employer

TCS is an equal opportunity employer. All qualified applicants will be considered without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by applicable law.