Public Relations Executive - Queenstown

Placements24; Queenstown; Hybrid; NZD 60,000 - 90,000; Part time

Benefits offered by this job

Remote work option

Job summary

Placements24 in Queenstown is seeking a proactive Public Relations Executive to lead outreach and shape the company's public image. You will craft narratives, manage media relationships, and secure coverage to advance brand initiatives.

You will develop and execute PR strategies, monitor outcomes, and collaborate with marketing to ensure consistent messaging. This contract role offers autonomy and the chance to influence regional communications strategy.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• 3–5 years of experience in public relations, media relations, or a similar role.
• Excellent writing, editing, and interpersonal communication skills.
• Proven ability to build and maintain relationships with media professionals.
• Experience in crafting press releases and pitching stories successfully.
• Familiarity with social media platforms and their role in PR.
• Strong organizational skills and the ability to manage multiple projects.
• Self-motivated and able to work independently with minimal supervision.
• Understanding of Queenstown and Eastern Cape media landscapes is highly desirable.
• Previous experience with contract roles is a plus.

Responsibilities

• Develop and execute public relations strategies tailored to the company's objectives.
• Identify and cultivate relationships with key media contacts and influencers in the region.
• Write and edit press releases, media alerts, and other PR materials.
• Pitch stories and proactively seek media opportunities to generate positive coverage.
• Monitor media coverage and analyze its impact on the company's reputation.
• Assist in the planning and execution of PR events and community engagement initiatives.
• Manage day-to-day media inquiries and provide timely responses.
• Support the development of crisis communication plans.
• Collaborate with marketing teams to ensure consistent brand messaging.
• Provide regular updates and reports on PR activities and outcomes.

Skills

Writing

Editing

Interpersonal communication

Media relations

Pitching stories

Social media familiarity

Organization

Independent work

Education

Bachelor's degree in Public Relations, Communications, Journalism, or related field

Job description

About the Role

Our client is seeking a proactive and experienced Public Relations Executive to manage their communication outreach and enhance their public image. This role, based in Queenstown, Eastern Cape , will focus on developing and implementing effective PR strategies, building relationships with local media, and ensuring positive representation of the company. The ideal candidate will be a skilled communicator with a proven ability to craft compelling narratives and secure media coverage. This is a contract position offering significant autonomy and the chance to make a notable impact on the company's presence within the Eastern Cape region and beyond. You will play a key part in shaping public perception and promoting our client's brand values and initiatives.

Key Responsibilities

• Develop and execute public relations strategies tailored to the company's objectives.
• Identify and cultivate relationships with key media contacts and influencers in the region.
• Write and edit press releases, media alerts, and other PR materials.
• Pitch stories and proactively seek media opportunities to generate positive coverage.
• Monitor media coverage and analyze its impact on the company's reputation.
• Assist in the planning and execution of PR events and community engagement initiatives.
• Manage day-to-day media inquiries and provide timely responses.
• Support the development of crisis communication plans.
• Collaborate with marketing teams to ensure consistent brand messaging.
• Provide regular updates and reports on PR activities and outcomes.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• 3-5 years of experience in public relations, media relations, or a similar role.
• Excellent writing, editing, and interpersonal communication skills.
• Proven ability to build and maintain relationships with media professionals.
• Experience in crafting press releases and pitching stories successfully.
• Familiarity with social media platforms and their role in PR.
• Strong organizational skills and the ability to manage multiple projects effectively.
• Self-motivated and able to work independently with minimal supervision.
• Understanding of the Queenstown and broader Eastern Cape media landscape is highly desirable.
• Previous experience with contract roles is a plus.

Benefits

This contract position offers a competitive remuneration package, providing flexibility and the opportunity to work on impactful projects. The role is based in Queenstown, Eastern Cape , with the potential for remote work as needed, offering a degree of flexibility. You will have the chance to contribute significantly to our client's communications strategy and gain valuable experience. We offer a supportive professional environment and the chance to engage with a dynamic regional market.