Media Relations Specialist

Placements24; Queenstown; On-site; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Retirement contributions

Professional development

Performance bonuses

Job summary

Placements24 in Queenstown is seeking a proactive Media Relations Specialist to cultivate strong ties with journalists and media outlets while shaping positive press coverage. You will craft compelling messages, respond to inquiries, and identify publicity opportunities to elevate the company’s public profile.

The role emphasizes storytelling, timely media responses, and collaboration with a results-oriented PR team to enhance brand perception in the region.

Qualifications

• Bachelor's degree in communications, journalism, PR, or related field.
• 3–5 years in media relations or PR.
• Proven ability to secure media coverage and build journalist relationships.
• Excellent written and verbal communication skills with storytelling talent.
• Familiarity with media monitoring tools and databases.
• Strong organizational skills and ability to manage multiple priorities.

Responsibilities

• Develop and maintain strong relationships with journalists, bloggers, and media influencers.
• Proactively pitch stories and respond to media inquiries in a timely and professional manner.
• Write and edit press releases, media kits, and other PR materials.
• Monitor media coverage across print, broadcast, and online channels, reporting on key mentions.
• Identify and leverage opportunities for positive media exposure and brand storytelling.
• Support the PR team in crisis communication planning and execution.

Skills

Media relations

Storytelling

Written & verbal communication

Relationship building

Organization

Crisis messaging

Education

Bachelor's degree in Communications, Journalism, Public Relations, or related field

Tools

Cision

Meltwater

Job description

About the Role

Our client is searching for a proactive and skilled Media Relations Specialist to join their team in Queenstown . This position is critical for cultivating and managing relationships with the media, securing positive press coverage, and enhancing the company's public profile. You will be responsible for crafting compelling messages, responding to media inquiries, and identifying strategic opportunities for publicity. This role offers a chance to make a significant impact on brand perception in the Eastern Cape, working within a collaborative and results-oriented environment.

Key Responsibilities

• Develop and maintain strong relationships with journalists, bloggers, and media influencers.
• Proactively pitch stories and respond to media inquiries in a timely and professional manner.
• Write and edit press releases, media kits, and other PR materials.
• Monitor media coverage across print, broadcast, and online channels, reporting on key mentions.
• Identify and leverage opportunities for positive media exposure and brand storytelling.
• Support the PR team in crisis communication planning and execution.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
• 3-5 years of experience in media relations or public relations.
• Proven ability to secure media coverage and build strong journalist relationships.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Familiarity with media monitoring tools and databases.
• Strong organizational skills and the ability to manage multiple priorities effectively.

Benefits

• Competitive annual salary and performance-based bonuses.
• Full-time position with a stable organization in Queenstown .
• Comprehensive health benefits package and retirement contributions.
• Opportunities for professional development and training in media relations.
• A dynamic work environment focused on impactful communication strategies.