Performance Marketing Lead: Data-Driven Growth

Work Communications; Auckland; On-site; NZD 65,000 - 90,000; Full time

Job summary

Work Communications, an independent full-service agency in New Zealand, is seeking a data-driven Performance Marketing Specialist to join our growing digital media team. You’ll manage campaigns across Google, Meta, TikTok, display and programmatic to drive awareness, traffic and conversions.

You’ll turn insights into action, optimize budgets for maximum ROI, and collaborate across external partners to deliver measurable results for our diverse client portfolio.

Qualifications

• 2+ years of experience in digital performance marketing (agency or in-house).
• Hands-on expertise in Google Ads, SEO, Programmatic, Paid Social & Affiliate Marketing.
• Experience across campaign setup, execution and optimisation.
• Strong stakeholder engagement and communication skills.
• Experience managing external media/agency partners (Digital & Traditional media).
• A strong analytical mindset and proficiency in tools like Google Analytics.
• Comfortable managing multiple campaigns simultaneously, with a clear eye on performance metrics and business outcomes.
• Self-starter with the ability to work both collaboratively and autonomously.
• A proactive attitude and passion for innovation in digital marketing.

Responsibilities

• Build, monitor and optimise paid campaigns across Google, Meta, TikTok & Programmatic.
• Drive strong ROI across paid search, social, display and programmatic.
• Provide actionable insights based on campaign data, trends and performance.
• Maintain accurate reports, performance dashboards and forecasts.
• Help manage budgets, pacing and spend – ensuring campaigns stay on track.
• Conduct market research to identify trends, competitor activity and opportunities.
• Maintain strong business relations with external partners – Digital and Traditional.

Skills

Digital marketing

Campaign optimization

Data-driven decision making

Stakeholder engagement

Analytical mindset

Autonomous working

Budget management

Tools

Google Ads

Google Analytics

Meta Ads

TikTok Ads

Programmatic platforms

Affiliate Marketing tools

Job description

Work Communications, an independent full-service agency in New Zealand, is seeking a data-driven Performance Marketing Specialist to join our growing digital media team. You’ll manage campaigns across Google, Meta, TikTok, display and programmatic to drive awareness, traffic and conversions.

You’ll turn insights into action, optimize budgets for maximum ROI, and collaborate across external partners to deliver measurable results for our diverse client portfolio.