Marketing Manager

Lincoln University; Lincoln; On-site; NZD 120,000 - 130,000; Full time

Benefits offered by this job

Professional development

Six weeks paid leave

Annual salary reviews

Eyewear subsidy

Wellbeing support (EAP)

employee benefits program

On-campus gym access

Campus lifestyle

Job summary

Lincoln University in New Zealand is seeking a dynamic Head of Marketing to lead the delivery of integrated marketing campaigns, digital channels and content that drive student recruitment, engagement and growth. This pivotal role translates University priorities into coordinated marketing plans and publications, working closely with cross-functional teams at Lincoln's Lincoln Campus.

You will lead a talented multidisciplinary marketing team, oversee website and social media performance, and

Qualifications

• A relevant tertiary qualification in marketing, communications, business or related field.
• Proven experience in a senior marketing or communications role delivering successful campaigns.
• Demonstrated people leadership experience with coaching and workload planning.
• Strong knowledge of digital marketing, content creation, social media, analytics, SEO and discoverability practices.
• Excellent relationship-building and communication skills with diverse stakeholders.

Responsibilities

• Lead the delivery of integrated marketing campaigns supporting recruitment and engagement objectives.
• Translate University priorities into coordinated marketing plans, content and digital activity.
• Oversee website, social media and digital marketing performance, including SEO and digital analytics.
• Manage development of publications, marketing collateral and audience-focused content.
• Lead and develop a high-performing marketing team with coaching and direction.
• Monitor campaign performance, budgets and ROI to drive continuous improvement.
• Collaborate with Recruitment, Admissions, Student Experience and Strategic Communications to align activity with brand.

Skills

Senior marketing leadership

Digital marketing

Content creation

SEO & analytics

Stakeholder management

People leadership

Data-driven decision making

Education

Relevant degree in marketing/communications/business

Job description

We were initially linked to Canterbury College and welcomed our first intake of students way back in 1880.In 1896, when agriculture had become well established as the mainstay of New Zealand’s exports, we separated from Canterbury...

Lead the delivery of integrated marketing campaigns, digital channels and content that drive student recruitment, engagement and growth.

Join our Future Students Division and lead the day-to-day operation of Lincoln University's marketing function.

This is a pivotal leadership role responsible for translating University priorities into coordinated marketing plans, campaigns, digital activity, content and publications that support student recruitment, conversion, engagement and retention.

Some tasks of the role include:

• Leading the delivery of integrated marketing campaigns that support student recruitment and engagement objectives.
• Translating University priorities into coordinated marketing plans, content and digital activity.
• Overseeing website, social media and digital marketing performance, including SEO, AEO and GEO initiatives.
• Managing the development of publications, marketing collateral and audience-focused content.
• Leading and developing a high-performing marketing team, providing coaching, direction and support.
• Monitoring campaign performance, budgets and return on investment to drive continuous improvement.
• Strong organisational and analytical skills, with the ability to manage competing priorities, budgets and deadlines while using data to inform decision-making.

Working closely with Recruitment, Admissions, Student Experience and Strategic Communications, you'll ensure marketing activity aligns with the University's brand and narrative while delivering measurable results across the student lifecycle.

You'll also lead a talented multidisciplinary team, fostering collaboration, innovation and continuous improvement.

This permanent role is based at our Lincoln Campus and works 37.5 hours per week (1.0 FTE).

The salary range for this position is $120,000 - $130,000 per annum, depending on experience.

To be successful in the role you will have

• A relevant tertiary qualification in marketing, communications, business or a related field, or equivalent experience.
• Proven experience in a senior marketing or communications role delivering successful campaigns and marketing initiatives.
• Demonstrated people leadership experience, including coaching, performance management and workload planning.
• Strong knowledge of digital marketing, content creation, social media, analytics, SEO and emerging search and discoverability practices.
• Excellent relationship-building and communication skills, with the ability to work effectively with a wide range of stakeholders.

Join a supportive, inclusive community that values diversity, wellbeing, and professional growth. Benefits include:

• Professional development & mentorship to grow your career
• Generous leave entitlements – six weeks of paid leave per year (based on 1.0 FTE)
• Annual salary reviews to recognise your contribution
• Contributions toward eye tests and prescription eyewear
• Free, confidential wellbeing support through Clearhead (EAP)
• Southern Cross employee benefits
• Access to on-campus gym with discounted membership
• On-site early childhood centre with staff discounts
• A vibrant campus lifestyle with cafés, green spaces, and a sense of community

Te Whare Wānaka o Aoraki | Lincoln University is a specialist institution dedicated to impactful research and higher education that supports land-based industries in New Zealand and globally.

Our campus sits at the heart of the Lincoln research precinct, complemented by university-owned farms and research stations that blend education, research, and hands-on learning. At Lincoln, students are at the heart of everything we do, empower them to grow their potential and contribute to a more sustainably productive world through world-class teaching and research.

As a progressive university with an ambitious vision, we value a professional workforce that reflects the diversity of our community. Our staff engage with students, parents, government, iwi, and external stakeholders, upholding Lincoln University’s reputation through their work.

Our Te Tiriti o Waitangi commitments begin with mana whenua. We honour our special relationship with Ngāi Te Ruahikihiki and Te Taumutu Rūnanga, embedded in our He Tūtohinga Whakamātau | Charter of Understanding.

We are committed to fostering a diverse and inclusive community where everyone feels valued and supported, and we welcome applications from people of all backgrounds.

We are only considering applicants who have current unrestricted legal working rights in New Zealand. We are unable to provide visa sponsorship for this role.