Director of Marketing & Student Growth

Lincoln University; Christchurch; On-site; NZD 120,000 - 130,000; Full time

Benefits offered by this job

Free on-site parking

Professional development

Six weeks of paid leave per year

Annual salary reviews

Eye tests and eyewear

Wellbeing support

Campus gym access

Staff discounts on campus facilities

Job summary

Lincoln University in Christchurch is seeking a senior marketing leader to drive integrated campaigns, digital channels and content that recruit and engage students. You will lead day-to-day operations of the marketing function within the Future Students Division, translating university priorities into coordinated plans and publications.

You will oversee website, social media, SEO and analytics, and the performance of marketing activity across the student lifecycle, while developing a

Qualifications

• Relevant tertiary qualification or equivalent experience.
• Experience in a senior marketing or communications role delivering campaigns and initiatives.
• Demonstrated people leadership including coaching, performance management and workload planning.
• Strong knowledge of digital marketing, content creation, social media, analytics,SEO and discoverability practices.
• Excellent relationship-building and communication skills with diverse stakeholders.

Responsibilities

• Lead the delivery of integrated marketing campaigns supporting recruitment and engagement.
• Translate university priorities into coordinated marketing plans, content and digital activity.
• Oversee website, social media and digital marketing performance (SEO, AEO, GEO).
• Manage development of publications, marketing collateral and audience-focused content.
• Lead and develop a high-performing marketing team with coaching and direction.
• Monitor campaign performance, budgets and ROI to drive continuous improvement.

Skills

Senior marketing leadership

Stakeholder management

Digital marketing

Content creation

Social media

Analytics

SEO

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Lincoln University in Christchurch is seeking a senior marketing leader to drive integrated campaigns, digital channels and content that recruit and engage students. You will lead day-to-day operations of the marketing function within the Future Students Division, translating university priorities into coordinated plans and publications.

You will oversee website, social media, SEO and analytics, and the performance of marketing activity across the student lifecycle, while developing a