Marketing Data Analyst

Placements24; Canterbury; Hybrid; NZD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Growth opportunities

Collaborative environment

Job summary

Placements24 in Queenstown seeks a sharp Marketing Data Analyst to join a hybrid team. You will collect, clean, and interpret marketing data from diverse sources to identify trends, measure campaign effectiveness, and uncover opportunities for growth.

The role requires a strong quantitative background and proficiency with SQL, Excel, Tableau/Power BI, and Google Analytics. You will translate complex data into clear recommendations for the marketing team and collaborate on KPI definitions and

Qualifications

• Bachelor's degree in a quantitative field (Statistics, Maths, Economics, CS or related).
• Proven experience as a Data Analyst, preferably with marketing data.
• Proficiency in SQL, Excel, Tableau/Power BI, and Google Analytics.
• Strong analytical, communication, and problem-solving abilities.

Responsibilities

• Collect, clean, and organize marketing data from multiple sources (web analytics, CRM, social, campaigns).
• Analyze campaign performance, website traffic, and customer behavior to identify trends.
• Develop dashboards and reports to visualize data for stakeholders.
• Provide data-driven recommendations to optimize marketing strategies and journeys.
• Conduct A/B testing analyses to measure impact of initiatives.
• Collaborate with marketing to define KPIs and tracking methodologies.

Skills

Analytical thinking

Critical thinking

Problem solving

Communication skills

Education

Bachelor's degree in Statistics

Tools

SQL

Excel

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a sharp and analytical Marketing Data Analyst to join their team in Queenstown . This hybrid role involves leveraging data to provide actionable insights that inform marketing strategies and drive business growth. You will be responsible for collecting, cleaning, analyzing, and interpreting marketing data from various sources to identify trends, measure campaign effectiveness, and uncover opportunities. The ideal candidate has a strong quantitative background, proficiency in data analysis tools, and a passion for translating complex data into clear, concise recommendations for the marketing team.

Key Responsibilities

• Collect, clean, and organize marketing data from diverse sources including web analytics, CRM, social media, and campaign platforms.
• Analyze marketing campaign performance, website traffic, customer behavior, and other key metrics to identify trends and insights.
• Develop dashboards and reports to visualize marketing data and communicate key findings to stakeholders.
• Provide data-driven recommendations for optimizing marketing strategies, campaigns, and customer journeys.
• Conduct A/B testing analysis and other experimental designs to measure the impact of marketing initiatives.
• Collaborate with marketing teams to define key performance indicators (KPIs) and tracking methodologies.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.
• Proven experience as a Data Analyst, preferably with a focus on marketing data.
• Proficiency in data analysis and visualization tools such as SQL, Excel, Tableau, Power BI, or similar.
• Experience with web analytics platforms (e.g., Google Analytics) is essential.
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent communication skills, with the ability to present complex data in an understandable manner.

Benefits

• Competitive annual salary commensurate with experience.
• Hybrid work arrangement providing flexibility.
• Comprehensive health benefits package.
• Opportunities for professional growth and advanced data analytics training.
• A collaborative and supportive work environment focused on data-driven decision-making.