Marketing Data Analyst — Hybrid Role Driving Growth

Placements24; Canterbury; Hybrid; NZD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Growth opportunities

Collaborative environment

Job summary

Placements24 in Queenstown seeks a sharp Marketing Data Analyst to join a hybrid team. You will collect, clean, and interpret marketing data from diverse sources to identify trends, measure campaign effectiveness, and uncover opportunities for growth.

The role requires a strong quantitative background and proficiency with SQL, Excel, Tableau/Power BI, and Google Analytics. You will translate complex data into clear recommendations for the marketing team and collaborate on KPI definitions and

Qualifications

• Bachelor's degree in a quantitative field (Statistics, Maths, Economics, CS or related).
• Proven experience as a Data Analyst, preferably with marketing data.
• Proficiency in SQL, Excel, Tableau/Power BI, and Google Analytics.
• Strong analytical, communication, and problem-solving abilities.

Responsibilities

• Collect, clean, and organize marketing data from multiple sources (web analytics, CRM, social, campaigns).
• Analyze campaign performance, website traffic, and customer behavior to identify trends.
• Develop dashboards and reports to visualize data for stakeholders.
• Provide data-driven recommendations to optimize marketing strategies and journeys.
• Conduct A/B testing analyses to measure impact of initiatives.
• Collaborate with marketing to define KPIs and tracking methodologies.

Skills

Analytical thinking

Critical thinking

Problem solving

Communication skills

Education

Bachelor's degree in Statistics

Tools

SQL

Excel

Tableau

Power BI

Google Analytics

Job description

Placements24 in Queenstown seeks a sharp Marketing Data Analyst to join a hybrid team. You will collect, clean, and interpret marketing data from diverse sources to identify trends, measure campaign effectiveness, and uncover opportunities for growth.

The role requires a strong quantitative background and proficiency with SQL, Excel, Tableau/Power BI, and Google Analytics. You will translate complex data into clear recommendations for the marketing team and collaborate on KPI definitions and