Digital Marketing Manager

Placements24; Canterbury; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Collaborative culture

Bonus structure

Job summary

Placements24 in Queenstown, New Zealand is seeking an accomplished Digital Marketing Manager to lead a strategic marketing function. This role demands a proactive leader who can develop and execute comprehensive digital strategies across SEO, SEM, social media, email, and content marketing to drive brand growth and revenue.

You will manage a results-driven team in a hybrid work environment, collaborate with sales and product teams, and base decisions on data analytics to maximise ROI and market

Qualifications

• 5+ years in digital marketing management with a proven track record.
• Strong SEO/SEM, social media, and email marketing expertise.
• Proficiency in Google Analytics and data-driven reporting.
• Excellent content marketing and CRO understanding.
• Demonstrated leadership and team management capabilities.
• Bachelor's degree in Marketing, Business, Communications or related field.

Responsibilities

• Develop, implement, and manage digital marketing strategies across all online channels.
• Oversee SEO/SEM campaigns to improve rankings and drive qualified traffic.
• Lead social media, content, and advertising to boost engagement and brand.
• Design and execute email campaigns with segmentation and automation.
• Analyze performance data and provide actionable insights to stakeholders.
• Collaborate with sales and product teams to align marketing with business goals.

Skills

Digital marketing leadership

SEO & SEM expertise

Data analysis

Team management

Strategic planning

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads

Bing Ads

Email marketing platforms

Job description

About the Role

Our client is seeking an accomplished and strategic Digital Marketing Manager to lead their marketing efforts in Queenstown. This role demands a proactive leader with a proven ability to develop and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee a range of digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring alignment with overall business objectives. The ideal candidate is data-driven, analytical, and adept at managing campaigns to maximize ROI, while also possessing strong leadership qualities to guide a marketing team within a dynamic, hybrid work structure. This is a significant opportunity to shape the digital presence of a growing organization.

Key Responsibilities

• Develop, implement, and manage effective digital marketing strategies across all relevant online channels.
• Oversee and optimize SEO/SEM campaigns to improve organic search rankings and drive qualified traffic.
• Manage social media presence, content, and advertising campaigns to enhance brand engagement and community building.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze campaign performance data, generate insights, and provide regular reports with actionable recommendations to stakeholders.
• Collaborate with internal teams (e.g., sales, product) to ensure marketing efforts support broader business goals.

Requirements

• 5+ years of experience in digital marketing management, with a demonstrated track record of success in developing and executing strategies.
• Strong expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, and email marketing platforms.
• Proficiency with analytics tools such as Google Analytics and experience in data analysis and reporting.
• Excellent understanding of content marketing principles and conversion rate optimization (CRO).
• Proven leadership and team management skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

• Competitive salary and bonus structure reflecting experience and performance.
• Flexible hybrid work model, combining remote and office-based work.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning in the digital marketing field.
• A collaborative and forward-thinking work culture.