Marketing Data Analyst — Remote Insights & Optimization

Placements24; Queenstown; Hybrid; NZD 70,000 - 98,000; Full time

Benefits offered by this job

Competitive salary

Remote work option

Health benefits

Professional growth

Team collaboration

Job summary

Placements24 is seeking a Marketing Data Analyst to transform raw marketing data into actionable insights that inform strategy and optimise campaign performance. You will collect, clean, analyze, and visualise data from various channels to deliver comprehensive reports and recommendations to leadership.

The role involves developing dashboards, running A/B tests, and communicating complex findings clearly to stakeholders, with a full remote option available for the right candidate from Queenstown.

Qualifications

• Proven experience as a Marketing Data Analyst or similar analytics role.
• Strong proficiency in Excel, SQL and data visualization tools (Tableau/Power BI).
• Experience with web analytics platforms such as Google Analytics.
• Excellent analytical, problem-solving and communication skills.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Identify trends to inform marketing strategies and budget allocation.
• Conduct A/B testing analysis and provide insights for optimization.
• Present findings clearly to non-technical stakeholders, including remote teams.

Skills

Excel

SQL

Google Analytics

Analytical thinking

Communication

Tools

Tableau

Power BI

Job description

Placements24 is seeking a Marketing Data Analyst to transform raw marketing data into actionable insights that inform strategy and optimise campaign performance. You will collect, clean, analyze, and visualise data from various channels to deliver comprehensive reports and recommendations to leadership.

The role involves developing dashboards, running A/B tests, and communicating complex findings clearly to stakeholders, with a full remote option available for the right candidate from Queenstown.