Senior Membership Solutions & Marketing Automation Analyst

One New Zealand; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work from home

Subsidised health insurance - Southern

Lifestyle leave

Discounts on One New Zealand products

Rainbow Tick certified culture

Job summary

One New Zealand is seeking a Senior Membership Solutions & Marketing Automation Analyst to lead end-to-end Membership and Wallet solutions that boost customer value and engagement.

You will collaborate across data, AI, technology, marketing automation, and implementation partners, using Salesforce Marketing Cloud, SQL, and Snowflake to deliver scalable journeys and campaigns.

Join us to help shape AI-enabled loyalty programs in a flexible, hybrid New Zealand work environment.

Qualifications

• Strong understanding of Loyalty programs and customer journeys.
• Experience designing data products and data models.
• Hands-on experience with SFMC and Snowflake in enterprise settings.
• Proven ability to translate business needs into scalable solutions.

Responsibilities

• Lead discovery workshops to define Membership and Wallet solutions.
• Own end-to-end solution design from discovery to implementation.
• Create data mappings, logical data models and implementation requirements.
• Design end-to-end customer journeys and marketing campaigns.
• Collaborate with engineering and partners on testing and readiness.

Skills

Membership & Wallet expertise

SQL

Salesforce Marketing Cloud

Data product design

Customer journey design

Stakeholder management

Agile delivery

Tools

Snowflake

Google products

APIs & integration tooling

Data pipelines

Job description

He aha ai tātou – Why us?

At One NZ we’re not just imagining the future, we’re building it. Our purpose? A better-connected Aotearoa New Zealand. Kia renarena te taukaea i Aotearoa New Zealand.

Our ambition? To become the most AI-enabled telco on the planet. This isn’t just about our technology, It’s about you. We’re investing in our people like never before.... empowering them to grow, lead, and shape what’s next.

Through our AI School, access to world-class learning platforms, or career pathways that evolve with you, we create an environment where your curiosity thrives, and your skills accelerate.

Join us and be part of something extraordinary: connect with purpose and help redefine what’s possible.

Uia mai koe te pātai, he aha te mea nui o tēnei ao? Māku koe e ki atu he tangata, he tangata, he tangata.
“If you asked me, what is the greatest thing in this world, I would say it is people, it is people, it is people.”

Ko tō tūranga – your role

As the Senior Membership Solutions & Marketing Automation Analyst your role is to lead the definition and delivery of end-to-end Membership and Wallet solutions that improve customer value, engagement and operational effectiveness. You’ll collaborate across Membership, Data & AI, Technology, Marketing Automation and implementation partners to translate business opportunities and customer needs into scalable solutions. Combining deep Membership and Wallet expertise with business analysis, solution and data product design, customer journey design and delivery enablement, you’ll own solutions from discovery through implementation. You’ll also use Salesforce Marketing Cloud, SQL and Snowflake to design, deliver and optimise Membership and Wallet communications, while supporting reliable, governed and continuously improving journeys, automations, data assets and integrations.

Ko tō mahi – what you’ll do

• - Lead discovery workshops to turn Membership and Wallet opportunities and customer needs into implementable solutions.
• - Own Membership and Wallet solution definition from discovery through implementation, validation and optimisation.
• - Create functional solution designs, business rules, data mappings, logical data models and implementation requirements.
• - Design end-to-end customer journeys and operational workflows across product, service and communications.
• - Design, build, deploy and optimise multi-channel Membership and Wallet campaigns using Salesforce Marketing Cloud.
• - Define audience eligibility, sequencing, personalisation, channel treatments and campaign measurement.
• - Use SQL across SFMC and Snowflake for segmentation, diagnostics, QA, data transformation and analysis.
• - Apply rigorous QA, peer review, UAT and business validation to support high-quality delivery.
• - Partner with engineering teams and implementation partners on requirements, testing and implementation readiness.
• - Analyse customer, campaign, Membership and Wallet data to generate actionable and repeatable insights.
• - Champion responsible AI and Marketing Automation best practice while supporting capability uplift across the team.

Na tōu rourou - what you’ll bring

• - Deep understanding of Loyalty programs and campaigns, customer journeys and operational processes.
• - Strong business analysis skills including workshops, requirements elicitation, business rules and acceptance criteria.
• - Experience designing data products, logical data models, source-to-target mappings, processes and integrations.
• - Strong SQL capability, across SFMC and Snowflake for segmentation would be a bonus
• - Hands-on Salesforce Marketing Cloud experience within an enterprise environment would be beneficial.
• - Experience of CRM or BTL marketing experience in a hands-on campaign management role.
• - Understanding of data pipelines, automation logic, segmentation models, APIs and personalisation tooling.
• - Experience using data, dashboards, reporting and AI-assisted analysis to improve quality and execution efficiency.
• - Experience with Agile delivery, UAT, implementation partners, issue resolution and delivery readiness.
• - Understanding of enterprise Data & AI architecture, governance, privacy and security requirements.
• - Strong communication, stakeholder management, coaching and best-practice advocacy skills.
• - Experience with Snowflake, Google products and personalisation tooling would be advantageous.

Nā mātou te rourou – what you’ll get

• - One New Zealand is leading the way by ensuring you can have a truly balanced life. Most roles allow flexibility to work from home and flex your hours to enjoy work & whānau commitments.
• - A fully subsidised Southern Cross health insurance cover for you and your family.
• - Lifestyle leave, giving you the option to purchase an extra week or two of annual leave.
• - Discounts on One New Zealand products, services and much more!
• - We are proudly Rainbow Tick certified and champion diversity of thought, perspective and background. Joining our whānau is more than starting a new job - it’s the beginning of a journey that will challenge and inspire you to play a role in something bigger.
• - Tū hikitia rā, tū hāpainga. Tū hāpainga, tū hikitia rā.
  We stand to uplift, to support and to elevate others.

#LI-WJ1