Marketing Automation Architect: Personalised Campaigns

nib Group

Auckland

Hybrid

NZD 90,000 - 120,000

Full time

3 days ago

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Benefits offered by this job

Health and life insurance benefits

Hybrid work environment

Generous leave policy: 22 days + paid?

Career development support

Job summary

nib Group is seeking a Marketing Automation Specialist to deliver, optimise and report on campaigns across email, SMS, push and other channels. You will own nib NZ's marketing automation platform, handle audience segmentation, journeys and personalisation, and collaborate with Marketing, Technology and Data teams to improve outcomes while complying with brand, privacy and governance standards.

You will work hands-on with Salesforce Marketing Cloud, define data requirements, build audiences, test

Qualifications

You're an experienced marketing automation professional with at least three years' experience in marketing automation, CRM marketing, digital marketing or a related role.
You bring a practical, improvement-focused approach, strong attention to detail and the ability to manage multiple priorities while working effectively with technical and non-technical stakeholders.
You'll have hands‑on experience using Salesforce Marketing Cloud or a comparable platform and be confident working across the full campaign lifecycle—from requirements, audience selection and journey design through to quality assurance, deployment, reporting and optimisation.

Responsibilities

Build, configure, test and deploy campaigns and automated communications across email, SMS, push notifications and other digital channels.
Create and maintain templates, forms, landing pages, dynamic content, workflows, triggers and customer journeys.
Define data requirements and build accurate audience selections and segments using SQL and platform tools.
Own and continuously improve nib NZ's marketing automation platform, ensuring it is reliable, scalable and fit for purpose.
Design and maintain the platform data model, including data extensions, custom objects, fields and integrations.
Monitor campaign and journey performance, turn results into actionable insights and deliver test-and-learn activity.
Partner with Marketing, Technology, Data and external vendors to deliver enhancements and resolve campaign, platform and data issues.
Maintain platform governance, standards, documentation and reusable assets, while managing priorities, dependencies, risks and timelines.