Technical Marketing Automation Lead

Momentum Consulting Group; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Job summary

Momentum Consulting Group seeks a versatile MarTech & CRM professional to shape strategy while executing hands-on implementation. Based in Auckland, you’ll influence direction and drive practical improvements to customer journeys.

You’ll work with the CRM team to map friction, design automated workflows, and integrate platforms via APIs. The role sits at the intersection of data, marketing automation, and the broader MarTech ecosystem to deliver scalable, data-driven journeys.

Qualifications

• Experience across MarTech, CRM and/or marketing automation.
• Hands-on experience integrating and optimising marketing automation platforms.
• Good technical understanding of data flows, APIs, integrations and ingestion.
• Experience designing orchestration of customer journeys across multiple channels.

Responsibilities

• Shape and execute the MarTech strategy with focus on platform integration.
• Collaborate with CRM to map friction and improve customer journeys.
• Design and optimise automated workflows across marketing, service and engagement.
• Support integrations and data flows across platforms via APIs.
• Work with data environments, data clean rooms and preference centres.
• Use performance data to improve journeys and personalisation.
• Turn strategy into practical, cross‑team solutions.

Skills

MarTech

CRM

Marketing automation

APIs

Data integration

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

This is a great opportunity for someone who can operate at both a strategic and hands-on level. The organisation is at an early stage in evolving its marketing automation and CRM capability, so you’ll have genuine scope to influence the direction while also getting stuck into implementation.

You’ll work closely with the CRM team to understand friction across existing customer journeys and help create a more connected approach across CRM, marketing automation, data and the wider MarTech ecosystem. The broader role is focused on building scalable, data-driven customer journeys and ensuring technology, data and automation work together effectively.

About the role

You’ll help shape and execute the MarTech strategy, with a particular focus on how different platforms, data sources and customer touchpoints come together.

This Will Include

• Working directly with the CRM team to understand current pain points and orchestrate improved customer journeys.
• Looking beyond individual MarTech channels and considering how the wider CRM and customer ecosystem works collectively.
• Designing and optimising automated workflows across marketing, service, cross-sell and customer engagement.
• Supporting integrations and data flows across platforms, including APIs and data ingestion.
• Working with technologies and approaches such as data clean rooms and preference centres.
• Using customer and performance data to continually improve journeys, automation and personalisation.
• Working across marketing, data, analytics, technology and other teams to turn strategy into practical solutions.

The role will also have ownership across optimisation of the MarTech stack, integrations and continuous improvement of automation processes.

About You

We’re looking for someone who is equally comfortable thinking strategically and doing the work.

You’ll Ideally Bring

• Strong experience across MarTech, CRM and/or marketing automation.
• Hands-on experience integrating and optimising marketing automation platforms.
• A good technical understanding of data flows, APIs, integrations and ingestion.
• Experience designing and orchestrating customer journeys across multiple channels and touchpoints.
• Exposure to clean rooms, preference centres and customer data environments.
• The ability to move comfortably between high-level strategy, solution design and hands-on execution.
• Strong stakeholder skills and the ability to work closely with both technical and non-technical teams.
• A personable, collaborative approach and the confidence to influence how things are done.
• Salesforce Marketing Cloud and Data Cloud experience would be advantageous.

This is a particularly interesting opportunity for someone who enjoys joining an environment where there is real scope to improve and mature the capability, rather than simply maintaining an established MarTech setup.

Based in Auckland with hybrid working available.

Applicants must have the right to work in New Zealand.