Loyalty Insights Lead — Customer Analytics & Personalisation

Foodstuffs North Island Limited; Auckland; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working options

Health insurance (Southern Cross)

Learning & development programmes

Birthday day off

Inhouse training and social networks

Job summary

Foodstuffs North Island Limited is seeking an experienced Loyalty Insights & Customer Analytics Manager to drive deep understanding of Club+ customers, shaping propositions, experiences, and journeys across the lifecycle. You will lead analysis of first-party data to optimise customer propositions and engagement.

You’ll collaborate with Marketing, CX, Product and Data teams to deliver data-driven insights and impact across channels and customer segments.

Qualifications

• 7+ years’ experience in loyalty programme or shopper insights, behavioural analytics and customer strategy.
• Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement.
• Proven ability to synthesise insights and translate data into actionable recommendations and narratives, especially leveraging first party data sources.
• Experience developing high performing teams and leading cross-functional agile collaboration. Experience influencing diverse stakeholders.
• Deep understanding of data platforms, marketing technology and data-driven decision making.

Responsibilities

• Lead loyalty programme, customer engagement and related activity insights and performance analysis to identify trends and opportunities.
• Translate customer shopping and engagement behaviours into actionable insights informing personalised experiences and offers.
• Oversee engagement reporting, dashboards and data visualisation to support data-driven decisions.
• Lead and develop a high-performing engagement insights team while collaborating with marketing, CX, product and data stakeholders.

Skills

Loyalty analytics

Lifecycle marketing

Data storytelling

Stakeholder management

Team leadership

Tools

Data platforms

Marketing technology

Job description

Foodstuffs North Island Limited is seeking an experienced Loyalty Insights & Customer Analytics Manager to drive deep understanding of Club+ customers, shaping propositions, experiences, and journeys across the lifecycle. You will lead analysis of first-party data to optimise customer propositions and engagement.

You’ll collaborate with Marketing, CX, Product and Data teams to deliver data-driven insights and impact across channels and customer segments.