Customer Insights Manager

Restaurant Brands; Auckland; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

On-site social club

Ellerslie location

Job summary

Restaurant Brands in New Zealand is seeking a highly experienced Customer Insights Manager to lead our customer and market insights across KFC, Pizza Hut, Taco Bell and Carl’s Jr. You will partner with Finance Analytics and external agencies to translate data into actionable guidance for brand and pricing strategies.

The role leads research programs, manages insight platforms, and ensures the voice of the customer informs major initiatives, product testing, campaigns, and growth opportunities.

Qualifications

• A degree in Marketing, Social Science, Economics or related field is required.
• Degree or specialization in Market Research, Statistics, or behavioural science is preferred.
• 6-8 years of experience in customer insights, research, analytics, or strategic planning ideally within QSR, FMCG, retail, or consumer services.

Responsibilities

• Develop and lead the customer insights agenda, designing end-to-end research projects and briefs.
• Partner with Brand Leaders to inform learning needs and establish a continuous learning loop.
• Lead qualitative and quantitative research projects and interpret data to develop strategic recommendations.
• Monitor consumer attitudes and trends to inform innovation and brand development.
• Encourage continuous improvement and upskill marketing teams in using insights.

Skills

Insight storytelling

Stakeholder communication

Cross-functional collaboration

Research design

Data interpretation

Education

Degree in Marketing or related field

Market Research/Statistics specialization

Tools

Power BI

Tableau

Qualtrics

Zappi

Job description

About us:

Restaurant Brands purpose is to be a thriving business builton brands that employees and customers love and trust. We have amazing globalbrands; KFC, Pizza Hut, Taco Bell, and Carl’s Jr and have over 250 restaurantsin NZ, employing over 4,500 staff in NZ and serve over 60,000 customers a day!Globally Restaurant Brands also operates in Australia with over 70 stores undereither the KFC or Taco Bell brand, together with KFC and Taco Bell operationsin California and Pizza Hut and Taco Bell in Hawaii, Guam and Saipan.

About the Role:

Restaurant Brands is looking for a highly experiencedCustomerInsights Managerto join the Marketing team. In this newly createdposition, the successful incumbent will partner closely with our FinanceAnalytics team and external research agencies working across all our brands,KFC, Pizza Hut, Carl’s Jr and Taco Bell, product categories and divisions.

More specifically this role is responsible for generatingand translating customer and market & internal data into actionableinsights that drive strategic and marketing decisions. This role supports keymarketing functions including Brand Marketing Teams, Communications, Revenue Management,and NPD by finding growth opportunities, informing creative and commercialstrategies, and measuring performance. The role also leads research programs,manages insight platforms, and ensures the voice of the customer is embedded inall major initiatives.

What You'll Do:

• Insight Strategy – Develop and lead the customer insights agenda, designing and managing end-to-end research projects, including briefs and methodologies to analysis and debriefs. Partnering with Brand Leaders and the marketing Insights & Strategy Director to find key learning needs, setting up a continuous learning loop by combining ad-hoc research with ongoing tracking and trend monitoring.


• Cross-Functional Support & Collaboration – Act as the strategic insights partner to Brand Marketing Teams and functions, providing insights that guide innovation pipelines, campaign development, pricing strategy and product testing in a prompt fashion and tailored to the needs of each function.


• Research & Analytics – Lead execution of qualitative and quantitative research projects to uncover customer needs and perceptions, collaborating with the analytics teams and agencies to interpret data from multiple sources and developing compelling insight narratives and strategic recommendations.


• Customer Trends Monitoring - Maintain a deep understanding of consumer attitudes, behaviours and motivations in the food consumption category, monitoring emerging macro and micro trends to inform innovation and brand development and contribute to foresight and white-space identification using internal and external insight sources.


• Leadership - encourage continuous improvement and upskilling in research methods and data tools and build capability across the marketing team in using insights and customer data effectively.

What You Bring:

• A degree in Marketing, Social Science, Economics, business or related field is required.


• Degree or specialisation in Market Research, Statistics, or behavioural science is preferred.


• 6-8 years of experience in customer insights, research, analytics, or strategic planning ideally within QSR, FMCG, retail, or consumer services.


• Proven experience in leading end-to-end research projects from scope through to delivery.


• Strong background in quantitative and qualitative methods.


• Ability to combine large volumes of data into clear, actionable insights.


• Familiarity with basic statistical concepts, segmentation tools and research platforms


• Skilled at translating research & analytics findings into compelling narratives and strategic implications.


• Confident communication skills with the ability to present insights and recommendations to senior stakeholders.


• Experience supporting marketing teams across campaign development, innovation and pricing decisions.Most comfortable working in a fast-paced environment balancing multiple projects.


• Sound practical knowledge working with business intelligence tools (e.g. Power BI, Tableau and survey platforms (e.g. Qualtrics, Zappi) would be highly desirable.

What’s In It for You?

Joining at a time where the organisation and the Marketingdivision in particular is going through an exciting period of rapid growth and innovationand offering you the opportunity to play a pivotal role in shaping the futureof growth strategy and key strategic decision making all the while truly makingthis role your own. You will have the chance to work with internationallyrecognised brands and be part of a supportive, highly engaged talented globalteam. Closer to home; our convenient Ellerslie location is just a short walkfrom the train station, you’ll also benefit from a fun, inclusive workplaceculture, an active on-site social club.