Loyalty Insights & Customer Analytics Manager

JobSpace; Auckland; On-site; NZD 120,000 - 160,000; Full time

Benefits offered by this job

Free carparking

Health insurance

Onsite cafe with meals discount

Discount at stores

Flexible working options

Birthday leave

Learning & development

Job summary

Foodstuffs is seeking a Loyalty Insights & Customer Analytics Manager in Auckland to lead a data-driven loyalty programme strategy. The role focuses on understanding Club+ customer needs, behaviours, and value from benefits, driving personalised journeys across the lifecycle.

You will oversee dashboards, insights storytelling, and cross-functional collaboration with marketing, CX, product, and data teams to optimise propositions and experiences.

Qualifications

• 7+ years' experience in loyalty programme or shopper insights and customer strategy.
• Strong expertise in lifecycle marketing and personalised engagement.
• Ability to translate insights into actionable recommendations from first-party data sources.
• Experience leading cross-functional agile teams and influencing stakeholders.
• Deep understanding of data platforms and marketing technology.

Responsibilities

• Lead loyalty programme, customer engagement and insights to identify trends and opportunities.
• Translate customer behaviours into actionable personalised experiences and offers.
• Oversee engagement reporting, dashboards and data visualisation to support data-driven decisions.
• Lead and develop a high-performing engagement insights team across marketing, CX, product and data stakeholders.

Skills

Loyalty programme

Lifecycle marketing

Data storytelling

Stakeholder engagement

Team leadership

First-party data

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Loyalty Insights & Customer Analytics Manager

Loyalty Insights & Customer Analytics Manager

As Loyalty Insights & Customer Analytics Manager, you are a strategic and customer-driven leader who ensures Foodstuffs deeply understands the needs and behaviours of Club+ customers: how they shop, how they engage across channels, and the value they gain from the programme's benefits. Leveraging deep analysis of first party customer data, this role will lead and influence the optimisation of customer propositions, experiences and journeys across the Club+ customer lifecycle.

Key focus areas include:

• Leading loyalty programme, customer engagement and related activity insights and performance analysis to identify trends, opportunities and areas for improvement
• Translating customer shopping and engagement behaviours into actionable insights that inform personalised experiences, lifecycle communications and offers
• Overseeing customer engagement reporting, dashboards and data visualisation to support data-driven decision making
• Leading and developing a high-performing engagement insights team while collaborating with marketing, CX, product and data stakeholders

We're committed to providing awesome experiences for our people, including offering a range of benefits:

• Free carparking - we've got over 1,000 carparks including EV plugs
• Southern Cross health insurance
• Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
• Flexible working options, a day off on your birthday, long service leave
• Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).

You're an experienced CX and insights professional with a strong customer-centric mindset and a passion for turning complex data into clear, compelling stories that drive action and value. You thrive in complex environments, enjoy leading teams, and collaborate confidently with senior stakeholders.

You'll bring:

• 7+ years' experience in loyalty programme or shopper insights, behavioural analytics and customer strategy
• Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement
• Proven ability to synthesise insights and translate data into actionable recommendations and narratives, especially leveraging first party data sources
• Experience developing high performing teams and leading cross-functional agile collaboration. Experience influencing diverse stakeholders
• Deep understanding of data platforms, marketing technology and data-driven decision making

We're interested in your diverse experiences, your strengths and how adaptable you are to learn and grow. If you don't meet every requirement, but feel this role could be for you, we'd still love to hear from you!

Experience awesome. Achieve awesome. Be awesomely you.

We're proud to have a focus on Diversity & Inclusion here at Foodstuffs and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodstuffs whānau.

We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity.

If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to ***************@foodstuffs.co.nz. Accommodations could include, interview location, sign language interpreter, assistive technology.