Loyalty Insights & Customer Analytics Manager

Foodstuffs North Island Limited; Auckland; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working options

Health insurance (Southern Cross)

Learning & development programmes

Birthday day off

Inhouse training and social networks

Job summary

Foodstuffs North Island Limited is seeking an experienced Loyalty Insights & Customer Analytics Manager to drive deep understanding of Club+ customers, shaping propositions, experiences, and journeys across the lifecycle. You will lead analysis of first-party data to optimise customer propositions and engagement.

You’ll collaborate with Marketing, CX, Product and Data teams to deliver data-driven insights and impact across channels and customer segments.

Qualifications

• 7+ years’ experience in loyalty programme or shopper insights, behavioural analytics and customer strategy.
• Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement.
• Proven ability to synthesise insights and translate data into actionable recommendations and narratives, especially leveraging first party data sources.
• Experience developing high performing teams and leading cross-functional agile collaboration. Experience influencing diverse stakeholders.
• Deep understanding of data platforms, marketing technology and data-driven decision making.

Responsibilities

• Lead loyalty programme, customer engagement and related activity insights and performance analysis to identify trends and opportunities.
• Translate customer shopping and engagement behaviours into actionable insights informing personalised experiences and offers.
• Oversee engagement reporting, dashboards and data visualisation to support data-driven decisions.
• Lead and develop a high-performing engagement insights team while collaborating with marketing, CX, product and data stakeholders.

Skills

Loyalty analytics

Lifecycle marketing

Data storytelling

Stakeholder management

Team leadership

Tools

Data platforms

Marketing technology

Job description

Ko Wai Mātou – About Us

Foodstuffs is privileged to have an amazing brand portfolio, some of New Zealand’s best and most trusted. Foodstuffs New Zealand is a 100% New Zealand owned and operated organisation, made up of two regional co-operatives and a central ‘centre of excellence’ leading national marketing, corporate affairs, corporate social responsibility, sustainability, brand and customer experience strategies and activities. Foodstuffs New Zealand (FSNZ) partners with the broader business to ensure the creation of winning brands through customer experience design, actionable insight and rich data intelligence.

We’re a creative and passionate bunch that live and breathe our values of, success breeds success, teamwork makes the dream work, positivity with a purpose, crazy about customers and boundless creativity making us a great place to work.

Te Tūranga – About The Role

As Loyalty Insights & Customer Analytics Manager, you are a strategic and customer-driven leader who ensures Foodstuffs deeply understands the needs and behaviours of Club+ customers: how they shop, how they engage across channels, and the value they gain from the programme’s benefits. Leveraging deep analysis of first party customer data, this role will lead and influence the optimisation of customer propositions, experiences and journeys across the Club+ customer lifecycle.

Key Focus Areas Include

• Leading loyalty programme, customer engagement and related activity insights and performance analysis to identify trends, opportunities and areas for improvement
• Translating customer shopping and engagement behaviours into actionable insights that inform personalised experiences, lifecycle communications and offers
• Overseeing customer engagement reporting, dashboards and data visualisation to support data-driven decision making
• Leading and developing a high-performing engagement insights team while collaborating with marketing, CX, product and data stakeholders

Ngā Painga - What We Offer

We’re committed to providing awesome experiences for our people, including offering a range of benefits:

• Free carparking - we’ve got over 1,000 carparks including EV plugs
• Southern Cross health insurance
• Onsite café with subsidised meals, mini mart, 5% discount at our retail stores
• Flexible working options, a day off on your birthday, long service leave
• Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).

He Kōrero Mōu - About You

You’re an experienced CX and insights professional with a strong customer-centric mindset and a passion for turning complex data into clear, compelling stories that drive action and value. You thrive in complex environments, enjoy leading teams, and collaborate confidently with senior stakeholders.

You’ll Bring

• 7+ years’ experience in loyalty programme or shopper insights, behavioural analytics and customer strategy
• Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement
• Proven ability to synthesise insights and translate data into actionable recommendations and narratives, especially leveraging first party data sources
• Experience developing high performing teams and leading cross-functional agile collaboration. Experience influencing diverse stakeholders
• Deep understanding of data platforms, marketing technology and data-driven decision making

We’re interested in your diverse experiences, your strengths and how adaptable you are to learn and grow.

Experience Awesome. Achieve Awesome. Be Awesomely You.

We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.

If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to [email protected]. Accommodations could include, interview location, sign language interpreter, assistive technology.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.