Content Director - iHeartRadio

New Zealand Media & Entertainment (NZME); Auckland; On-site; NZD 140,000 - 220,000; Full time

Job summary

New Zealand Media and Entertainment (NZME) is seeking an experienced iHeartRadio Content Director to lead the content strategy for one of New Zealand’s leading digital audio platforms. You will work with the Head of Digital Audio and commercial teams to grow audience reach, listening hours and revenue opportunities.

You’ll develop and execute content across news, sport, music, radio and podcasts, optimise playlists, form partnerships and drive cross‑promotion across NZME’s network.

Qualifications

• At least five years’ experience in a relevant industry.
• Strong radio or audio experience and a relevant qualification.
• A track record of developing content that grows audiences and engagement.
• Confidence working with data and performance metrics to inform decisions.
• Excellent communication and relationship-building skills.
• The ability to collaborate effectively across content, commercial, product and marketing teams.
• A curious, adaptable and proactive approach.
• A genuine passion for audio, podcasts, music and emerging listening behaviours.

Responsibilities

• Develop content initiatives that grow total listening hours, registrations, engagement and app downloads.
• Lead the day-to-day execution of the iHeartRadio content strategy across streams and playlists.
• Drive iHeartRadio’s cross-promotion across NZME’s network to build awareness and listener adoption.
• Use audience and performance data to improve reach, engagement, registrations and listening.
• Programme and optimise streams and playlists for different target audiences.
• Support the successful launch and promotion of iHeartRadio product releases and app updates in New Zealand.
• Manage the programming of iHeartRadio’s in-store radio offering.
• Lead the content strategy for the iHeartRadio NZ Podcast Network across both new shows and the existing catalogue.

Skills

Audio leadership

Audience strategy

Data-driven

Cross-functional

Communication

Education

Radio/audio qualification

Job description

The Gig

We’re looking for an experienced and commercially minded

We’re looking for an experienced and commercially minded iHeartRadio Content Director to lead the content strategy for one of New Zealand’s leading digital audio platforms.
This is a pivotal role in NZME’s ambition to be number one in audio. Working closely with the Head of Digital Audio and teams across content and commercial, you’ll help deliver outstanding digital audio experiences for audiences and advertisers. Your focus will be on growing audience reach, increasing listening and engagement, and creating new revenue opportunities.

How You’ll Make It Happen

You’ll lead the development and execution of iHeartRadio’s content strategy across news, sport, music, radio and podcasts. From programming streams and playlists to developing new content partnerships, you’ll make sure our content is fresh, relevant and designed around audience needs.

You’ll Also

• Develop compelling content initiatives that grow total listening hours, registrations, engagement and app downloads
• Lead the day-to-day execution of the iHeartRadio content strategy, ensuring content is targeted, well-crafted and delivered to a high standard
• Drive iHeartRadio’s cross-promotion across NZME’s network to build awareness and listener adoption
• Use audience and performance data to improve reach, engagement, registrations and listening
• Programme and optimise streams and playlists for different target audiences
• Support the successful launch and promotion of iHeartRadio product releases and app updates in New Zealand
• Manage the programming of iHeartRadio’s in-store radio offering
• Lead the content strategy for the iHeartRadio NZ Podcast Network across both new shows and the existing catalogue

What You’ll Bring To The Team

You’re an experienced audio or media leader who combines strong content instincts with a clear understanding of audiences, platforms and commercial outcomes.

• At least five years’ experience in a relevant industry
• Strong radio or audio experience and a relevant qualification
• A track record of developing content that grows audiences and engagement
• Confidence working with data and performance metrics to inform decisions
• Excellent communication and relationship-building skills
• The ability to collaborate effectively across content, commercial, product and marketing teams
• A curious, adaptable and proactive approach
• A genuine passion for audio, podcasts, music and emerging listening behaviours

What Success Looks Like

Success in this role will be reflected in the growth of digital radio listening hours and monthly reach, podcast downloads and performance, active app and web users, app downloads, registrations and overall iHeartRadio brand recognition.

Who You’ll Be Joining

At NZME, we’re committed to delivering exceptional content to audiences across New Zealand. We live our values of being Connected, Curious and Confident, embracing innovation and making a difference every day.
You’ll join a collaborative business with some of New Zealand’s best‑known media and audio brands, with the opportunity to help define the next chapter of digital audio.

All applicants will be asked about their current working rights in New Zealand. Eg - Citizen, resident, visa, no visa etc.

New Zealand Media and Entertainment is NZ's premium integrated media group. We keep Kiwis in the know about what matters most to them, and dig into what’s going on in the world and why, as well as shining a light on the latest and greatest in news and entertainment. Combining radio, digital, and print we reach more than over 3.6 million* Kiwis every week.
We are home to more than 50 of Aotearoa’s award‑winning media brands - each with its own voice, and each powered by the country’s top media personalities, journalists, broadcasters, designers, writers, commercial thinkers, operations teams, marketers, digital and tech specialists and many more. You can achieve anything you set your mind to here – the possibilities are endless!
Come and join the future of NZME. Give it your all and enjoy the ride because this could lead anywhere…