Instagram and TikTok Content Creator

Aotearoa New Zealand Association of Social Workers; Auckland; On-site; NZD 50,000 - 70,000; Full time

Job summary

CARL’S in Auckland is seeking a hands-on content creator to own Instagram and TikTok for a new US-focused food brand. You will plan, film, edit, and publish food videos, developing formats that grow an audience.

You’ll work closely with the creative team to shape a recognizable voice, keep a regular publishing schedule, and tailor content for US viewers with platform-appropriate pacing and captions. This role requires a storytelling instinct, food styling eye, and comfort appearing on camera.

Qualifications

• Portfolio of short-form videos you have planned, filmed and edited.
• Strong practical knowledge of Instagram and TikTok, with platform-specific storytelling.
• Fluent with CapCut and/or Premiere Pro for editing.

Responsibilities

• Plan and manage the content calendar for Instagram and TikTok.
• Film original food content, including close-ups and demonstrations.
• Edit Reels, TikToks and Stories with strong openings and captions.

Skills

Short-form portfolio

Insta & TikTok know-how

CapCut editing

Premiere Pro

Lighting & composition

Strong hooks

On-camera presence

Publishing cadence

Brand/content growth

Tools

CapCut

Premiere Pro

Job description

CARL’S is a new food brand preparing to launch in the United States. We are building our Auckland team and looking for a creative, hands‑on content creator to bring our brand to life on Instagram and TikTok.

You will own the day‑to‑day content for our accounts, creating food videos, developing recurring formats and building an audience that looks forward to what we post.

The role

You will take content from idea through to filming, editing, posting and reviewing results.

We want someone who knows how to make food look delicious, tell a story quickly and create content that feels natural on each platform. Your work will help people discover CARL’S, understand our products and imagine them in their everyday lives.

Working closely with our Performance Creative Lead, designers and UGC and Influencer Manager, you will develop a recognisable voice and consistent publishing schedule for our own social channels.

What you will own

Plan and manage the content calendar for CARL’S Instagram and TikTok accounts.

Develop ideas around food, serving inspiration, product demonstrations, behind‑the‑scenes moments and common customer questions.

Film original content, including food close‑ups, preparation sequences, demonstrations and people enjoying the product.

Handle practical shoot preparation, including products, props, simple food styling, lighting and sound.

Edit Reels, TikToks and Stories, adding strong openings, captions, voiceovers and platform‑appropriate pacing.

Write captions, select cover images and schedule posts for our US audience.

Develop recurring content series that give people a reason to follow and return.

Identify relevant trends and adapt them to our brand and audience.

Engage with comments and messages, build conversations and pass order‑specific enquiries to the appropriate person.

Work with our UGC and Influencer Manager to incorporate approved creator content into our channels.

Track reach, watch time, shares, saves, audience growth and website visits, using results to improve future content.

Maintain an organised library of footage, finished videos and content ideas.

What you will bring

A portfolio of short‑form videos you have personally planned, filmed and edited.

Strong practical knowledge of Instagram and TikTok, including how content needs to differ between them.

Confident filming and editing skills using a smartphone or camera and tools such as CapCut, Premiere Pro or equivalent.

A good eye for lighting, composition and making food look appealing.

Clear storytelling, strong opening hooks and a natural writing style.

Confidence directing people during shoots and comfort appearing on camera when a concept calls for it.

Organisation and initiative to maintain a regular publishing schedule.

The ability to explain why content performed well and what you would improve.

Experience creating food content or growing a brand account would be valuable.

Your first 90 days

You will establish our content calendar, build a library of original footage and launch recurring content formats for both platforms.

You will develop a consistent publishing rhythm and use early results to identify the subjects, styles and formats that connect with our US audience.

You will help build the social presence of a new food brand from launch, with room to contribute ideas and develop its personality.

You will work alongside a dedicated creative team and see your content reach customers across the United States.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in New Zealand?
• What’s your expected annual base salary?

Researching careers? Find all the information and tips you need on career advice.