Creative Content Specialist

Aotearoa New Zealand Association of Social Workers; Auckland; On-site; NZD 40,000 - 68,000; Full time

Job summary

Goodsole, a New Zealand sneaker brand based in Auckland, is seeking a creative content producer to own photography and short‑form video across paid social, organic channels, email and website. You will plan shoots, edit assets, and help shape a consistent visual identity.

A strong portfolio and CapCut/Premiere Pro proficiency are essential in a fast‑growing team. This role offers collaboration with a small team and rapid content cycles across social platforms, website imagery, and product

Qualifications

• Strong portfolio of phone-native, short-form video and polished photography.
• Confident with professional cameras, lighting equipment and basic studio setups.
• Proficient in CapCut, Premiere Pro or similar editing software, including captions and platform-specific formats.
• Comfortable both in front of and behind the camera, with the ability to direct creators and models.
• Highly organised and able to work at pace turning weekly briefs into high-quality assets.
• Experience creating content for paid social and understanding creative performance.
• Basic knowledge of Meta Ads Manager and creator platforms.
• Knowledge of health and safety regulations.

Responsibilities

• Develop 8–12 new paid social ad concepts each month for Meta and TikTok, with 2–3 hook variations per concept.
• Produce and edit phone-native, UGC-style video and high-quality product photography for digital channels.
• Plan and execute product and lifestyle shoots with creators and models.
• Capture new product photography for the website including product pages and lifestyle imagery.
• Create and maintain engaging organic content across Instagram and TikTok reflecting the brand.
• Manage and maintain the content library with proper organization and exports.
• Support setup and ongoing operation of the in-house studio, including lighting and equipment.

Skills

Video editing

Photography

Camera operation

Studio lighting

Social content creation

Meta Ads Manager basics

Tools

CapCut

Premiere Pro

Job description

Goodsole is a New Zealand sneaker brand, designed in Auckland and sold online across New Zealand, Australia and, more recently, the UK. Known for creating exceptionally comfortable sneakers, Goodsole has built a strong reputation with customers, including more than 870 five-star reviews. As a small and fast-growing team, creative content plays an important role in our continued growth. From paid advertising and social media to email marketing and our website, high-quality photography and video are essential to bringing the Goodsole brand, products and story to life.

Sustainability and community are also central to our brand. Through our Treadlightly programme, every pair of Goodsole sneakers contributes to planting a tree, and we proudly partner with Youthline to support young people in our community.

About the role

You’ll take ownership of Goodsole's creative content, producing the photography and short‑form video that brings our brand to life across paid social, organic channels, email and our website. You’ll plan and execute content shoots, capture and edit high‑quality visual assets, and help shape a consistent visual identity for the brand.

You’ll collaborate closely with the wider team to create content that reflects our brand, products and customers. We’ll provide insights into what’s performing across our channels, while you bring those insights to life through engaging, high‑quality content delivered at the pace of a fast‑growing brand.

Key responsibilities

Develop 8–12 new paid social ad concepts each month for Meta and TikTok, with 2–3 hook variations per concept, aligned to weekly briefs

Produce and edit phone‑native, UGC‑style video and high‑quality product photography for use across digital channels

Plan and execute product and lifestyle shoots, including coordinating and working with creators and models

Capture new product photography for the website, including product page and lifestyle imagery

Create and maintain engaging organic content across Instagram and TikTok that reflects the Goodsole brand

Manage and maintain the content library, including file organisation, naming, exports, raw footage and asset tracking

Support the setup and ongoing operation of the in‑house studio, including lighting, backdrops and equipment

About you

A strong portfolio demonstrating both phone‑native, short‑form video and polished, well‑lit photography

Confident with professional cameras, lighting equipment and basic studio setups

Proficient in CapCut, Premiere Pro or similar editing software, including captions and platform‑specific formats such as 9:16, 4:5 and safe zones

Comfortable both in front of and behind the camera, with the ability to confidently direct creators, models and others on camera

Highly organised, self‑directed and able to work at pace, turning weekly briefs into high‑quality finished assets within tight timeframes

Experience creating content for paid social, with an understanding of creative performance and what makes content effective

Basic understanding of Meta Ads Manager and familiarity with creator platforms

Current knowledge of and adherence with H&S program and current legislation

Sound like you?

• Which of the following statements best describes your right to work in New Zealand?
• What's your expected annual base salary?

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