Captivating Food Content Creator for Reels & TikTok

Aotearoa New Zealand Association of Social Workers; Auckland; On-site; NZD 50,000 - 70,000; Full time

Job summary

CARL’S in Auckland is seeking a hands-on content creator to own Instagram and TikTok for a new US-focused food brand. You will plan, film, edit, and publish food videos, developing formats that grow an audience.

You’ll work closely with the creative team to shape a recognizable voice, keep a regular publishing schedule, and tailor content for US viewers with platform-appropriate pacing and captions. This role requires a storytelling instinct, food styling eye, and comfort appearing on camera.

Qualifications

• Portfolio of short-form videos you have planned, filmed and edited.
• Strong practical knowledge of Instagram and TikTok, with platform-specific storytelling.
• Fluent with CapCut and/or Premiere Pro for editing.

Responsibilities

• Plan and manage the content calendar for Instagram and TikTok.
• Film original food content, including close-ups and demonstrations.
• Edit Reels, TikToks and Stories with strong openings and captions.

Skills

Short-form portfolio

Insta & TikTok know-how

CapCut editing

Premiere Pro

Lighting & composition

Strong hooks

On-camera presence

Publishing cadence

Brand/content growth

Tools

CapCut

Premiere Pro

Job description

CARL’S in Auckland is seeking a hands-on content creator to own Instagram and TikTok for a new US-focused food brand. You will plan, film, edit, and publish food videos, developing formats that grow an audience.

You’ll work closely with the creative team to shape a recognizable voice, keep a regular publishing schedule, and tailor content for US viewers with platform-appropriate pacing and captions. This role requires a storytelling instinct, food styling eye, and comfort appearing on camera.