Innovation-Driven Marketing Brand Manager (Part-Time)

Bayer; Auckland; On-site; NZD 42,000 - 72,000; Part time

Job summary

Bayer in New Zealand is seeking a Marketing & Innovation Brand Manager (0.4–0.6 FTE) to shape future growth in Consumer Health. You will identify opportunities, validate concepts, and commercialise them across Marketing, Sales, Regulatory, Medical, and Supply teams.

This role emphasizes innovation, feasibility, business cases, launch readiness and post-launch learning, plus hands-on brand activations. You will partner regionally and globally to position NZ as a test-and-learn market.

Qualifications

• 5+ years’ experience across marketing, innovation, commercialisation, category, portfolio strategy or new product development.
• Experience within Consumer Health, OTC, FMCG or another complex or regulated commercial environment.
• Strong commercial and financial acumen, including experience building or challenging business cases and launch assumptions.
• An understanding of consumer insights, market and category data, positioning, pricing and go‑to‑market strategy.
• The ability to take an ambiguous opportunity and turn it into a structured recommendation and clear action plan.
• Strong project management skills and the ability to influence cross‑functional stakeholders without formal authority.
• Excellent communication, presentation and stakeholder management skills.
• A strong compliance mindset and sound commercial judgement.

Responsibilities

• Build and prioritise a pipeline of short, medium and long-term growth opportunities for the New Zealand market.
• Turn consumer, customer and category insights into compelling propositions and commercially viable innovation opportunities.
• Develop robust business cases covering market potential, pricing, investment, margin, supply requirements and expected growth.
• Partner cross‑functionally across Marketing, Sales, Finance, Regulatory, Medical, R&D and Supply to assess feasibility and accelerate the strongest opportunities.
• Lead the commercialisation and go-to-market planning of approved innovations, coordinating key milestones from concept through to launch.
• Drive launch readiness, proactively identifying risks, dependencies and actions required for successful execution.
• Support priority brand, category and customer activations, using performance insights to optimise activity and identify further growth opportunities.
• Collaborate with regional and global teams to leverage innovation pipelines, assets and learnings, helping position New Zealand as a test-and-learn market for future growth.

Skills

Marketing

Innovation

Commercialisation

Category strategy

Portfolio planning

New product development

Job description

Bayer in New Zealand is seeking a Marketing & Innovation Brand Manager (0.4–0.6 FTE) to shape future growth in Consumer Health. You will identify opportunities, validate concepts, and commercialise them across Marketing, Sales, Regulatory, Medical, and Supply teams.

This role emphasizes innovation, feasibility, business cases, launch readiness and post-launch learning, plus hands-on brand activations. You will partner regionally and globally to position NZ as a test-and-learn market.