Brand Manager Nutra-Life & Healtheries

Vitaco; Howick; Hybrid; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Birthday leave

Discounts on health brands

On-site cafe

Work from home two days per week

Flexible start times

Wellbeing initiatives

Job summary

Vitaco is seeking a commercially-minded FMCG marketer to support Nutra-Life and Healtheries in New Zealand. The role involves analyzing category data, spotting consumer trends, and developing innovation pipelines while delivering digital content and campaigns.

You will work alongside Senior Brand Managers to bring strategy to life through marketing activation and digital execution, across a portfolio of health and wellness brands.

Qualifications

• 5+ years' experience in FMCG brand marketing.
• Experience launching new products and managing multiple projects.
• Strong commercial and analytical capability.
• Hands-on experience across digital and social marketing.
• Curious mindset and genuine interest in health, wellbeing and consumer behaviour.

Responsibilities

• Develop and execute marketing plans across Nutra-Life NZ and Healtheries.
• Bring innovation, renovation and NPD projects from concept to launch.
• Manage Nutra-Life NZ website and social media channels.
• Collaborate with agencies, content creators and influencers.
• Monitor category, consumer and market trends to identify growth opportunities.
• Partner with Sales, Category, Product Development, Regulatory and Operations teams.

Skills

Brand marketing

Digital marketing

Analytics

Commercial acumen

Social media marketing

Job description

We'relooking for a commercially-minded FMCG marketer who enjoys analysing categorydata, spotting consumer trends, developing innovation pipelines and bringingnew products to market. You'll also be comfortable creating engaging digitalcontent and working across social media, influencer activity and consumercampaigns.

This newlycreated role has been created as a result of the continued growth of bothNutra-Life and Healtheries. Working alongside the Senior Brand Managers, you'llsupport a common portfolio of health and wellness segments that sit across bothbrands, helping bring strategy to life through innovation, marketing activationand digital execution.

Reportingto the Senior Brand Manager - Nutra-Life, you'll join a collaborative,high-performing marketing team where ideas are shared, challenges are tackledtogether, and learning is part of everyday life.

This is agreat opportunity for a marketer looking to broaden their experience acrossbrand, innovation and digital while working on some of New Zealand's mostrecognised health and wellness brands.

Whatyou'll be involved in

• Supporting the development and execution of marketing plans acrossNutra-Life and Healtheries
• Bringing innovation, renovation and NPD projects from conceptthrough to launch
• Managing the Nutra-Life NZ website and social media channels
• Working with agency partners, content creators and influencers
• Monitoring category, consumer and market trends to help identifygrowth opportunities
• Partnering closely with Sales, Category, Product Development,Regulatory and Operations teams
  

Whatyou'll bring

• 5+ years' experience in FMCG brand marketing
• Experience launching new products and managing multiple projectssimultaneously
• Strong commercial and analytical capability
• Hands-on experience across digital and social marketing
• A curious mindset and genuine interest in health, wellbeing andconsumer behaviour

Experiencewithin supplements, pharmacy or health and wellness categories is beneficial,but strong FMCG experience will translate well.

At Vitaco,our vision is Empowering Healthier Lives. We are one of Australasia’sleading health and wellness companies, employing more than 650 people acrossNew Zealand and Australia. Our portfolio includes trusted brands such as Nutra-Life,Healtheries, Musashi, Athena and Balance, with products distributed acrossAustralasia and more than 30 countries worldwide. We are proud to have beenrecognised as an HRD 5-Star Employer of Choice in 2025 and 2026 andshortlisted for the 2026 Best Places to Work Awards.

Ourbenefits include:

• Birthday leave
• Discounted prices across our health and wellness brands
• A subsidised on-site café
• The opportunity to work from home on two agreed days each week
• Flexible start and finish times
• Regular wellbeing initiatives, employee activities and teamcelebrations
  

If you arean experienced FMCG marketer ready to grow trusted brands and make a genuineimpact within a growing health and wellness company, we would love to hear fromyou.

Applications will be considered before the closing date